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Pizza Point of Sale: 7 Restaurant Technology Must-Haves


Today, thriving in the restaurant industry takes more than business savvy and luck. Successful restaurant companies are learning new ways to use technology to get ahead. From modern point of sale systems to technology integrations, the complexities of pizza operations make certain technologies a must.

The pizza business is weirdly complicated. From outside the industry, you wouldn’t think so, but the complexities of create-your-own pizzas, half-and-half items, delivery, and web orders—just for starters—mean that operating a pizza delivery restaurant today requires more than just a cash register and a phone.

Here are 7 technologies that can streamline operations and drive sales for any pizza or delivery restaurant:

 

1. Delivery management in the point of sale

For 80% of pizzerias, pizza and delivery go hand in hand, but delivery is often the most difficult part of the business to manage profitably. Keeping delivery orders organized, and dispatching and delivering them smoothly—not to mention profitably—can be a juggling act. But with the right systems in place, savvy delivery operators can streamline delivery dispatch, slash labor costs, and deliver food fresh and hot every time.

 

2. Web and mobile ordering

Easy access to your menu online, or from a mobile phone, lets potential customers browse at their leisure. That's why people spend more—20 to 30% more at some restaurant companies—when they order online.

 

3. Social media marketing

Facebook, Twitter, and YouTube open up numerous ways to engage your guests (and gain new ones!) while promoting your brand—at a fraction of the cost of traditional advertising. In a recent survey by Market Force, 86% of consumers said they had ‘liked’ a restaurant chain in the past 90 days. According to a recent NRA survey, 28% of your guests are already using Facebook to choose a restaurant. Little surprise that in that same survey, 95% of restaurant operators said they would be on Facebook within the next two years.

Tips on using social media to increase your brand and boost profits for your restaurant:

 

4. Loyalty programs

Run a detailed customer sales report in your POS right now to look at the sales volume your top customers contribute to your total revenue. A loyalty program is an investment in your best customers—the ones who keep you in business. Encourage repeat business through rewards, and let them know they matter to you. Rewards build customer loyalty and frequency—and even order size.

Speedy Tip  
SpeedLine user? Watch the SpeedLine Loyalty video tutorial here or call your account representative for more details on the integration with Paytronix Loyalty.

 

5. Inventory tracking for pizza

Inventory software that works well for other restaurant concepts often fails in a pizza environment. Pizza restaurants need an inventory tracking application designed from the ground up for pizza—like SpeedLine Inventory. This type of software easily handles the complexities of recipes for menu items built on the fly (like create-your-own pizzas and ½ and ½ orders).

 

6. Integrated caller ID

Customer information is essential to a delivery/carryout operation, but it takes time to search the customer records for every pickup or delivery call—and that means other callers may wait longer on hold. Caller ID makes it easier to serve customers faster.

See who's calling, what they ordered last time, how many times they have ordered from you, and more—as soon as you select a line. Caller ID also eliminates wrong call-back numbers and helps you deal with customer inquiries on open orders without delay. And faster service translates to more repeat business.

 

7. Kitchen display system

While a KDS costs more up front than kitchen printers, the savings add up over time. In addition to the reduction in paper and consumables over the years you run your system, kitchen performance data helps you improve consistency, accuracy, speed, and efficiency with reduced ticket times, increased table turns, and faster deliveries. All this equals improved guest satisfaction.

 


Posted on Sun, Jan 13, 2013 @ 11:01 AM.
Updated on December 8, 2020 @ 5:02 PM PST.


Tags: Pizza POS, POS, Restaurant Delivery

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