On Point: the restaurant technology blog

Social Media Marketing for Restaurants: A Free Guide from SpeedLine

Posted by Tricia Hoy on Sat, Jun 22, 2013 @ 11:06 AM

Your customers are online, and if you haven’t yet jumped into social media to market your business and brand, you’re likely missing out. You’ve always known the power of word of mouth. Today, word-of-mouth marketing is happening online, through conversations and sharing on sites like Facebook, Yelp, Twitter, Pinterest, and Instagram.

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Topics: customer loyalty, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, Restaurant Management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, SpeedLine POS, SpeedLine user, SpeedLine users

Restaurant Best Practices: Managing in Real Time.

Posted by Tricia Hoy on Sat, Jun 22, 2013 @ 11:06 AM

Do you know what’s happening in every area of your restaurant right now? How many pizzas are selling? Which are selling best? How long that delivery order has been waiting? Without that knowledge, restaurant operators can easily overlook problems and miss opportunities to improve the guest experience.

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Topics: customer loyalty, Customer Service, employee management, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, Restaurant Management, Restaurant Marketing, restaurant POS, Restaurant POS Case Studies, restaurant technology, SpeedLine Customers, SpeedLine POS

Summer Staffing: Training for Back to School Turnover

Posted by Tricia Hoy on Sat, Jun 22, 2013 @ 11:06 AM

Restaurant staffing takes a hit every fall, with summer staff either looking for reduced hours, or returning to school full-time. How do you plan for training new staff (or staff taking on new responsibilities) this fall?

As a restaurant owner, the beginning of summer offers a rush of new temporary talent. Most high school and college students are looking for guaranteed hours while on break and the restaurant industry is the #1 choice for student work experience. But many of these students won’t stick around—and come fall, you may be hiring again. So how do you balance your training efforts for temporary summer staff and their fall replacements?

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Topics: employee management, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, restaurant POS, SpeedLine POS

Back to School: Planning Ahead for Fall Sales Opportunities

Posted by Tricia Hoy on Sat, Jun 22, 2013 @ 10:06 AM

For many restaurant owners, school fundraisers are an important community commitment—and an equally a valuable source of positive word of mouth. Be prepared to propose a winning program to your local school board, parents’ association, or local sports organizations. But make it easy on yourself. Make sure that you understand in advance how you can use your point of sale to track fundraiser sales and to keep in touch with fundraiser participants after the event is over.

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users

Loss Prevention Tools for Multi-Unit Restaurants

Posted by Tricia Hoy on Sat, Jun 22, 2013 @ 10:06 AM

Restaurant security and loss prevention become increasingly challenging as you add new locations and spread the oversight of daily operations over distance and multiple levels of management. Your success relies heavily on staff performance at remote locations, under the management of non-owning managers.

The National Restaurant Association estimates that US restaurants lose $2 billion each year to employee theft. That’s a lot of money out of the pockets of business owners, much of which could be avoided with effective controls in place. With studies showing that employee theft is a contributing factor in a third of restaurant closures, it’s time to take action.

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Topics: Customer Service, employee management, How-to, Industry Experts, Insights and Best Practices, loss prevention, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, restaurant POS, Security, SpeedLine users

6 Tips for Restaurant Owners to Keep Ahead and Stay Afloat in a Tough Economy

Posted by Tricia Hoy on Sat, Jun 22, 2013 @ 10:06 AM

Operating a profitable restaurant is no easy task for anyone, with cutthroat competition and a tough economy to battle. Whether you’re part of a restaurant chain or an independent operator, you need to stay above the invisible line in order to survive.

In comparison to other industries, the success rate of restaurants is low. Not only is the capital outlay to even get into the race significant, but the costs associated with the day-to-day operations can be difficult to manage without proper systems and tools in place. Throw in a difficult economy where your customers’ wallets are tighter than ever, and driving the sales you need to stay afloat can be a challenge.

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Topics: Customer Service, employee management, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users

Blogging: A Key Ingredient to Restaurant Marketing

Posted by Tricia Hoy on Sat, Jun 22, 2013 @ 10:06 AM

Could blogging open up new opportunities to connect with your customers? By not blogging are you limiting your reach and opening the door for your competition to gain an edge? Blogging is a proven way to increase traffic to your website by providing regular, fresh content.

A blog is an electronic journal or diary that you can use to post news, photos, opinions and ideas—relevant content for your customers to stay informed, and get hungry! This kind of content feeds search engines to improve your search engine rankings, and encourages your guests to come back to your site.

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Topics: blogging, Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS

To Coupon or Not to Coupon? Tracking is the Key

Posted by Tricia Hoy on Fri, Jun 21, 2013 @ 15:06 PM

The fast casual and quick service industry is no stranger to couponing. It goes without saying, offer a deal and customers will come running. But how can you manage your coupons so they’re profitable and drive more than one-time drop-ins by discount seekers?

Couponing can be a gamble. Some restaurant operators avoid offers entirely to avoid the risk of misuse, overuse, and undercutting the perceived value of their food. Others see coupons as an essential tool to compete in an aggressive market. You have probably weighed the pros and cons more than once.

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Topics: Customer Service, Database Marketing, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user

Restaurant Pains: Prep Planning for Less Food Waste

Posted by Tricia Hoy on Fri, Jun 21, 2013 @ 15:06 PM

Ever have to throw away a significant amount of food at the end of the night? Over-estimating sales and prep planning requirements is far from unusual. But with the right tools and systems in place, food waste is largely avoidable.

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Topics: food cost, food costs, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine users

Preventing POS Down Time in the Restaurant: 10 Questions to Ask Your POS Vendor

Posted by Jennifer Wiebe on Fri, Jun 21, 2013 @ 15:06 PM

The point of sale system is mission critical in the restaurant. We talk a lot about software backups, warranties, service programs, and redundancy. Much of the focus is on preventing or contingency planning for power failures, hardware breakdowns, and internet outages.

But what about the software?

If you’ve ever lost time, money, or customers to errors or glitches at the point of sale, you know how critical software quality assurance can be.

So if you are evaluating point of sale software vendors, consider these important questions:

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Topics: customer loyalty, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Technology, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

Restaurant Pains: Scheduling for Profit

Posted by Tricia Hoy on Fri, Jun 21, 2013 @ 14:06 PM

Ever had to send staff home on a slow day? Managing labor scheduling in the restaurant is a perpetual challenge. In this new series, we’re sharing ideas to alleviate common (and frustrating) pains that plague owners and operators on a daily basis.

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Topics: employee management, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant POS, Restaurant Technology, restaurant technology

Instagram for Restaurants

Posted by Tricia Hoy on Fri, Jun 21, 2013 @ 14:06 PM

Instagram is heating up in the restaurant world. Food is visual, and restaurateurs naturally recognize the importance of presentation. With its rising popularity and ability to connect users through visuals, Instagram has untapped potential to spread word of mouth online.

Instagram has many applications for restaurants:

Show off menu changes, ingredients, and dining space. Create curiosity and engagement amongst your guests. Welcome new staff members, publicize events, and give your guests a look inside the kitchen (with photos of the chef creating).

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant technology, SpeedLine Customers, SpeedLine user, SpeedLine users

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