On Point: the restaurant technology blog

Is EDDM Right for You?

Posted by Lisa Siddons on Mon, Apr 20, 2015 @ 10:04 AM

Have you just opened a new location? Do you want to create awareness with potential customers in your trade area? If the answer to either of these questions is yes, then it’s worth investigating Every Door Direct Mail (EDDM) as another tool to use in your marketing campaigns.

In Canada? The Canada Post AdMail service is similar to EDDM.

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Topics: Industry Experts, Insights and Best Practices, Restaurant Marketing, Uncategorized

Restaurant Marketing:

Posted by Tricia Hoy on Tue, Apr 14, 2015 @ 11:04 AM

Boomers & Millennials Prefer Web and Mobile Ordering to Talking on the Phone

Customers are becoming more averse to talking on the phone, commented Domino’s CEO David Lawton in a Bloomberg Business story. “We look at marketing surveys of our customers, and they’re pretty clear in telling us they like ordering on digital better than talking on the telephone.” Making it easy to avoid that call eliminates one reason for them to order from someone else.

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Topics: Uncategorized

Restaurant Marketing: Word of Mouth Through Story-Telling

Posted by Tricia Hoy on Wed, Apr 08, 2015 @ 12:04 PM

When deciding where to eat, today’s consumers have a lot of choices. At the International Pizza Expo in March, speaker Joel Cohen shared some ways to make sure your restaurant comes to mind first. He asserts that word of mouth is the number one way to do that.
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Topics: Industry Experts, Restaurant Marketing, Tradeshows

Pizza Expo 2015: Around the Show

Posted by Tricia Hoy on Thu, Apr 02, 2015 @ 16:04 PM

The SpeedLine team returned last week from the 31st International Pizza Expo: the largest pizza show in the world, and also the tastiest trade show around.

The highlight for our team was the opportunity to talk with current customers and meet new ones. Hot topics this year included web and mobile ordering, delivery management and marketing to Millennials.

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Topics: Restaurant Management, Restaurant Marketing, SpeedLine POS News, Tradeshows

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