On Point: the restaurant technology blog

Restaurant Marketing: Watch Your Sales Sizzle With Heat Maps

Posted by Tricia Hoy on Thu, Jul 30, 2015 @ 08:07 AM

Did you know you can increase your sales using your existing customer database?  There are many benefits in developing a marketing campaign using your current client information that can be cost effective, target specific audiences, and send tailored marketing messages.

SpeedLine POS can provide you with a visual insight into customer purchase trends and history using color-coded customer data heat maps that represent your regions and zones which can help you to achieve these goals and drive sales in your restaurant.

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Topics: customer data, Database Marketing, delivery zones, heat maps, How-to, Insights and Best Practices, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS, SpeedLine users, Uncategorized

Restaurant Operations: Smooth Sailing with Seamless Support

Posted by Tricia Hoy on Mon, Jul 27, 2015 @ 09:07 AM

Has your restaurant operation ever come to a grinding halt due to a technology failure?  If you answered yes, then you have experienced how this impacts your speed of service and customer service. And you likely also understand how important technical support can be to the day to day operation of your restaurant.

When you choose a POS system and technical support provider for your restaurant, consider these standards:

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Topics: Customer Service, How-to, Insights and Best Practices, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, Restaurant POS Case Studies, restaurant technology, Services, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Restaurant Management: 4 Tips to Stay Fresh In the Pizza Industry

Posted by Courtney de Wolde on Thu, Jul 23, 2015 @ 08:07 AM

Did you know the pizza industry generates more than $30 billion dollars per year in the United States? How about the fact that Americans, in total, eat 350 slices of pizza every second? To serve this this demand, there are more than 72,000 pizzerias in the country, with four leading chains controlling 30% of the total market share. With the biggest players in the industry continuing to outpace the rest of the market, what are you doing to distinguish your business?   Here are 4 tips for keeping your brand fresh:

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

Restaurant Management: Tap New Sales Potential With Your Local Business Community

Posted by Tricia Hoy on Mon, Jul 20, 2015 @ 08:07 AM

One often underused capability of your point of sale system could allow you to increase sales, build stronger relationships with local businesses and organizations, and give back to your community.

You can tap new potential for big-ticket sales to local businesses, schools, sports teams, and community organizations by extending them credit. You do this in the point of sale system by setting up house accounts for select customers.

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Topics: Catering, customer loyalty, Customer Service, How-to, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, Restaurant POS Case Studies, school lunch programs, Services, SpeedLine Customers, SpeedLine POS, SpeedLine users, Uncategorized

Restaurant Management: Is Your Delivery On Time?

Posted by Tricia Hoy on Thu, Jul 16, 2015 @ 08:07 AM

Ask yourself, what sets your restaurant concept apart from the competition? In more than 80 percent of pizzerias—and increasingly in many QSR and casual dining operations—delivery service drives sales. But the most successful delivery operators recognize that the key factor driving repeat orders is on time delivery.

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Topics: customer loyalty, Customer Service, delivery, Delivery, delivery fees, delivery zones, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, performance, pizza POS, point of sale, Restaurant Management, Restaurant POS Case Studies, Restaurant Technology, SpeedLine Customers, SpeedLine user, Uncategorized

Restaurant Marketing: Are You Optimizing Your Customer Database?

Posted by Tricia Hoy on Mon, Jul 13, 2015 @ 09:07 AM

Database marketing can be an effective way to boost sales for your restaurant. In fact, database marketing to your existing customers is the most cost-effective tool in your SpeedLine POS marketing toolbox.

San Francisco pizzeria Mozzarella Di Bufala was featured in a case study highlighting a significant increase in the return of lapsed customers by sending regular promotions based on the customer information in their their SpeedLine POS system. “Sometimes, we get as high as 30% or 40% back. It’s incredible,” says Mozzarella Di Bufala office manager Ilana Oliveira Teles.

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Topics: customer data, Customer Service, Database Marketing, How-to, Insights and Best Practices, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, Restaurant Technology, SpeedLine Customers, SpeedLine POS, SpeedLine users, Uncategorized

Customer Messaging: Delivery Confirmation Emails

Posted by Tricia Hoy on Thu, Jul 09, 2015 @ 08:07 AM

Are you enhancing customer service by sending personalized messages through your POS? In a pr

A delivery confirmation email lets your customers know their order is on the way, and when to expect it.evious post, we covered how you can do this by printing customer messages on receipts. In this post, we feature a newer customer communication tool.

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Topics: Uncategorized

Stay Ahead of the Game with Prep Planning

Posted by Tricia Hoy on Mon, Jul 06, 2015 @ 08:07 AM

Are you looking for ways to continually improve operations in your restaurant?  Planning tools in your POS use estimated sales data, plus any adjustments you make for upcoming events, to plan for the future.

With the increase in temperature during the summer, prep planning has become an important function to decrease the possibility of food waste—and ultimately, loss of profit. Prep planning tools help you systemize food preparation so that even your newest staff can prepare efficiently for the day.

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Topics: food cost, food costs, How-to, Insights and Best Practices, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, restaurant POS, Restaurant Technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

School’s Out: Summer Employees Are In!

Posted by Tricia Hoy on Thu, Jul 02, 2015 @ 11:07 AM

Did you know that you could set employee restrictions in your SpeedLine POS software to help manage your staff? In light of student employment during the summer holidays, now is a good time to investigate tools in your POS software that allow you to set employee restrictions. Employee restriction settings let you you manage minor employees, ensuring that you don't inadvertently violate local labor codes, which may mandate maximum shift length, or minimum ages for serving alcohol and driving.

Employee restrictions can also be applied to all employees. SpeedLine, for instance, can alert managers with an override prompt when any employee is nearing or exceeding a restriction like maximum hours of work before overtime.

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Topics: Customer Service, Employee Guide, employee management, Employee restrictions, How-to, Insights and Best Practices, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, restaurant POS, Services, SpeedLine Customers, SpeedLine POS, SpeedLine users, Uncategorized

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