On Point: the restaurant technology blog

WEBINAR: 7 Essential Strategies for Creating Recession-Proof Restaurant Systems

Posted by Tricia Hoy on Wed, Oct 26, 2016 @ 11:10 AM

Recession-proof? Are you prepared to weather an economic downturn—and even grow through it?

Join us this Tuesday, November 1, at 11 a.m. EDT, for a live technology webinar. Learn how you can prepare in the good times to tighten up systems, shore up reserves, and prudently invest in your business. So when the bad times come—you’ll be prepared to weather them, and even grow despite them.

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Topics: employee management, food costs, Growth, Industry Experts, Insights and Best Practices, point of sale, recession-proof, restaurant, Restaurant Management, restaurant management, SpeedLine POS, SpeedLine user, webinar

Restaurant Marketing: Write Menu Copy That Sells

Posted by Guest Contributor on Wed, Oct 19, 2016 @ 07:10 AM

How much thought do you put into writing menu copy? Do you have a distinct approach to the layout and menu descriptions? Or do you wing it, listing the ingredients after the name of each selection?

A great menu conveys the personality of your brand, and appeals to the imaginations of your guests. Hit the right note, and you’ll reap the rewards in increased sales.

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Topics: Dine In, Enterprise, How-to, Industry Experts, Insights and Best Practices, menu copy, menu descriptions, menu management, menu pricing, pizza POS, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine POS

Safety Strategies for Pizza Delivery on Halloween—and Every Day

Posted by Tricia Hoy on Tue, Oct 18, 2016 @ 10:10 AM

Only two and a half weeks until one of the biggest pizza delivery days of the year: Halloween is just around the corner. On any given day, pizza delivery comes with a set of challenges. As recent news stories attest, pizza delivery in some areas can be a dangerous job. While most orders are legitimate, delivery drivers travel alone to strangers’ homes, and carry cash. That can leave them vulnerable to theft or worse.

And on the spookiest day of the year, there may be extra challenges for delivery drivers.  Here are a few strategies to keep your drivers safe this Halloween.

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Topics: Customer Service, delivery, Delivery, delivery fees, delivery zones, halloween, How-to, Industry Experts, Insights and Best Practices, pizza delivery, Restaurant Management, SpeedLine Customers, SpeedLine POS, Uncategorized

Restaurant Marketing: Ramping up Customer Loyalty with Reward Programs

Posted by Tricia Hoy on Wed, Oct 05, 2016 @ 18:10 PM

How important are your best customers? According to Lindsay Kolowich of HubSpot, “it costs your business about 5-10X more to acquire a new customer than it does to sell to an existing one.” Added to that, Kolowich goes on to say that “your current customers spend 60% more than new customers.” So how do you keep your best customers coming back to your restaurant? Reward programs

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Topics: customer data, customer loyalty, Customer Service, Database Marketing, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, point of sale, Restaurant Marketing, restaurant marketing, reward programs, SpeedLine Customers, Uncategorized

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