On Point: the restaurant technology blog

Restaurant Security: EMV and PCI Fraud Safeguards

Posted by Jennifer Wiebe on Wed, Feb 22, 2017 @ 08:02 AM

If EMV and PCI are just letters to you, you should know that these acronyms represent important security standards for your business.

Did you know that if a guest uses a counterfeit or stolen, chip-enabled payment card in your restaurant, and if you are not using an EMV card reader, you are liable for any and all chargebacks? Chargebacks of this kind are on the rise.

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Topics: Credit Cards, emv, Enterprise, How-to, Industry Experts, Insights and Best Practices, PCI, restaurant management, restaurant POS security, Restaurant Security and PCI, Restaurant Technology, restaurant technology, Security, SpeedLine POS, Theft and Security

From the Archives: Restaurant Marketing to Millennials 101

Posted by Tricia Hoy on Wed, Feb 15, 2017 @ 02:02 AM

How important are Millennials in your restaurant marketing strategy?

With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers.  In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations.

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Topics: customer loyalty, facebook, How-to, Industry Experts, Insights and Best Practices, instagram, Listening to your Customers, Millennials, pizza POS, Restaurant Marketing, restaurant marketing, Restaurant Technology, social media, SpeedLine Customers, SpeedLine POS, twitter

Get Noticed on Google: Tips for Using My Business

Posted by Lisa Siddons on Wed, Feb 08, 2017 @ 09:02 AM

Ever tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!

With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.

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Topics: Insights and Best Practices, Online Marketing, Restaurant Marketing, SEO

Restaurant Management: Cash Controls at the Point of Sale

Posted by Jennifer Wiebe on Wed, Feb 01, 2017 @ 09:02 AM

What steps are you taking today to ensure lean, profitable operations in the restaurant? Managing the flow of cash through the restaurant is a critical piece of your security plan.

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Topics: cameras, cash limits, Credit Cards, Customer Service, fingerprint sensors, How-to, Industry Experts, Insights and Best Practices, loss prevention, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, restaurant POS security, Restaurant Security and PCI, restaurant technology, Security, SpeedLine POS, Theft and Security, Uncategorized

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