On Point: the restaurant technology blog

Google My Business Primer [New Features for Restaurants]

Posted by Elizabeth Kelly on Wed, Aug 30, 2017 @ 08:08 AM

It’s been a few years since your customers cracked open a phone book to find your number. Today, your customers are searching online, using popular search engines like Google, Bing, and Yahoo—or review sites like Yelp and Trip Advisor. Remember: successful online marketing is about more than social media.

Making sure your customers find you when they search for local restaurants (whether or not you have a an online ordering site) is critical. Google My Business provides a number of tools for local businesses to help you show up first in the search results for your area.

Here’s a quick primer on setting up Google My Business, including new options specifically for restaurants!

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Topics: Online Marketing, Online Marketing and SEO, Restaurant Marketing, restaurant marketing, SEO

Growing Your Customer Base with Coupons: A How-To Guide

Posted by Elizabeth Kelly on Thu, Aug 24, 2017 @ 10:08 AM

Coupons were a Coca Cola invention in the late 1880s. Their handwritten tickets were valid in exchange for one free glass of Coca-Cola, which at the time had a value of 5¢. These tickets were sent to homes across the United States, and approximately 8.5 million of them had been redeemed by 1913.

In the past century, coupons have become one of the most popular marketing tactics in any industry. While some argue that coupon use can devalue your product, many quick service and delivery restaurants find them invaluable as incentive to attract new guests and win back lapsed customers.

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Topics: Restaurant Marketing

Five Guest-Pleasing Pizza Online Ordering Sites

Posted by Elizabeth Kelly on Mon, Aug 14, 2017 @ 09:08 AM

Online ordering is increasingly a necessity for delivery restaurants. According to a study by orderTalk, almost two thirds of Americans order meals online. But as online ordering has gained popularity, customer expectations have also increased.

Here is a look at how five pizza chains are tackling those expectations—and what makes them awesome. 

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Topics: Customer Service, mobile ordering, Online Ordering, online ordering, Restaurant Technology

Increase Your Restaurant Profits Through Non-Labor Cost Control

Posted by Elizabeth Kelly on Thu, Aug 03, 2017 @ 08:08 AM

When restaurant revenue takes an unfortunate turn for the worse, owners often scramble for a response and resort to cost cutting. But cost cutting is a knee-jerk reaction. It's not a long-term solution.

So what do you do instead?

Avoid rash action, and instead practice ongoing cost control.

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Topics: food cost, food costs, Insights and Best Practices, Inventory, loss prevention, portion control, Restaurant Management, restaurant management

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