On Point: the restaurant technology blog

5 Reasons to Attend the 2018 Pizza Expo

Posted by Elizabeth Kelly on Thu, Feb 15, 2018 @ 08:02 AM

It’s that time of year again! We are getting ready for the 2018 Pizza Expo in Las Vegas.

Pizza Expo is North America’s biggest pizza industry event.

Looking for a good reason to join us? How about five great reasons?

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Topics: Industry Experts, Insights and Best Practices, International Pizza Expo, pizza POS, point of sale, restaurant technology, SpeedLine POS, Tradeshows

Valentine’s Day: Promotions that Cater to Couples

Posted by Elizabeth Kelly on Fri, Feb 09, 2018 @ 14:02 PM

Are you preparing special promotions for Valentine’s Day? Many couples make plans to eat out on Valentine’s Day—the biggest date night in North America.

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Topics: customer loyalty, Customer Service, Restaurant Marketing, restaurant marketing, valentine's day

Designing a Pizzeria Loyalty Program

Posted by Elizabeth Kelly on Thu, Feb 01, 2018 @ 11:02 AM

An effective loyalty program can mean the difference between a fickle or strong customer base. As we’ve discussed before, a review of your POS database will likely reveal that the top 5% of your best customers bring in close to 20% of your revenue. Those customers are critical to your ongoing cash flow—and represent your best opportunity for growth, if you can encourage add-on sales and more frequent orders through a rewards program.

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Topics: customer loyalty, mobile ordering, Restaurant Marketing, restaurant marketing, Restaurant Technology, restaurant technology

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