On Point: the restaurant technology blog

SpeedDine: New from SpeedLine

Posted by Elizabeth Kelly on Mon, Mar 19, 2018 @ 09:03 AM

From the 2018 Pizza International Expo, SpeedLine is pleased to announce a new online ordering service for SpeedLine customers. SpeedDine offers fast, affordable, and convenient online ordering that integrates directly with the SpeedLine POS.

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Topics: International Pizza Expo, mobile ordering, Online Ordering, online ordering, Restaurant Technology, SpeedLine POS, SpeedLine POS News

Heat Maps: Using Delivery Data to Understand Your Market

Posted by Elizabeth Kelly on Thu, Mar 15, 2018 @ 09:03 AM

How much do you know about your delivery area and customers? What neighborhoods order most frequently? Which menu items are most popular?

Delivery restaurants have an advantage over other restaurant concepts: a ton of customer data that can help you define and target effective marketing promotions. To order for delivery, your customers need to supply three main pieces of information: their address, name, and order. If customers order online, chances are you also have their phone number and email address.  

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Topics: heat maps, Insights and Best Practices, Restaurant Management, Restaurant Marketing, restaurant marketing, restaurant technology

Profitable Delivery: Recovering your costs with delivery zones and fees

Posted by Elizabeth Kelly on Fri, Mar 02, 2018 @ 08:03 AM

Restaurant delivery has a price tag—often a substantial one. Profitable delivery relies on understanding and figuring out ways to cover your standard costs. One common method is to charge a delivery fee.

Defining Delivery Zones

Depending on the size of your delivery area, your true costs for delivery will vary from address to address. Creating multiple zones keeps prices more affordable for customers ordering from locations close to the restaurant, and helps you recover your higher costs for delivery to customers further away.

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Topics: delivery, Delivery, delivery fees, delivery zones

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