Group ordering capabilities for corporate lunches or any group gathering can be a great way to drive catering sales. Companies, teams, schools, clubs, and churches are plum customers because of the potential for regular, high-volume orders. A restaurant that offers the convenience of online group ordering and deferred payment is an attractive choice for these groups.
Think about it: If a large local company celebrates sales achievements with a pizza party catered by your restaurant, what brand will those staff think of first when their families are hungry for pizza Friday night? Group catering orders not only drive more sales—they also introduce new customers to your food.
But to win those catering orders in the first place, you need a good product, strong promotion, and tools that make it easy to order from you every time.
- Easy online group ordering that simplifies the ordering process for a group of people
- Advance (or deferred) ordering—so they can place an order now for a meeting or event next week
- The convenience of deferred payment terms
Group ordering makes life easier for those VIP contacts at your corporate accounts: the administrative staff who coordinate lunches and special events.
Beyond Deferred Orders
Many modern point of sale systems can handle deferred ordering and catering in some way. Look for extras such as an easy interface for choosing the delivery date and time; adjustable reminders and ticket printing/display options for the kitchen; and a deferred order production report for efficient catering purchasing and prep.
Building Catering Sales by Extending Credit
Extending credit to companies and groups is easy when you have the tools in the point of sale system to manage orders and invoices in your restaurant point of sale system. Look for house account capabilities that allow you to extend a business a limited line of credit to use, so whoever is picking up your pizzas doesn’t have to carry the company credit card. Set up a billing schedule for them too, and create invoices on the fly.
Posted by Lisa Siddons
Writes guides, online help, and training content for SpeedLine POS users. An avid hiker and dancer, Lisa also enjoys learning new and exciting things.| Author's website