If you are not already using Snapchat to market your pizzeria or QSR location, you are missing out. With 14 billion videos viewed daily, Snapchat is one of the most popular social media sites around the world. In fact, the platform is ranked as the most popular platform for Gen Z teens.
What sets Snapchat apart from other social media platforms is its temporary nature. Snapchat “snaps” or photos are only seen by the viewer for a limited amount of time (as specified by the user), with the content ultimately being deleted within 24 hours.
With information exchange at this rate of speed, Snapchat excels at creating urgency and motivating action. So how can you use this Snapchat-generated urgency in a campaign to increase restaurant sales?
Strategies
Consider these snappy restaurant marketing strategies:
Tell a Compelling Story
Skip the hard sell, and tell a story instead. Consider branding and connection by optimizing multiple snaps that tell an engaging story.
Post a series of snaps to illustrate a timeline of brand milestones. Use photo snaps to illustrate an event that makes a positive impact in your community. Highlight the build-out of a new location (or a renovation) in a series of snaps. Profile your staff.
Even better, use short video clips of guests enjoying your product. Illustrate (quickly) how your pizza is made, or show off an extremely long cheese pull!
New Products and Limited-Time Offers
Snap a photo of a new menu item to entice customers. Or snap out a memorable promo code for a special discount. Feature high-margin extras to increase add-on sales of side items such as breadsticks, wings, and salads.
Using your POS system, track the discount codes from your Snapchat promotions. State-of-the-art coupon controls make it easy to select, track, and control the expiration of coupons.
Are you looking for more ways to implement marketing best practices in your restaurant? In this free guide, you'll find:
- The basics of building a brand
- How to design promotions
- The keys to designing email and direct mail campaigns
- Loyalty program foundations
- How to leverage house accounts for marketing
- How to use alternative pricing promotions
- Ways to increase sales with suggestive selling
