Do you receive orders from third-party sites like GrubHub or Doordash?
Restaurants today are accepting orders from a growing number of restaurant aggregator and third-party ordering sites. These sites can be an important sales channel for restaurants in major markets—and are becoming more popular across the country. Although they may charge more than other online ordering providers, in the right market, third-party ordering sites can attract a lot of new business.
One difficulty with these sites for restaurant operators is that most do not integrate with POS systems. And manually re-entering orders from third-party online ordering sites into the POS system takes restaurant staff away from other tasks.
A new technology integration between SpeedLine point of sale and Chowly Inc. eliminates this problem. Chowly delivers orders from third-party sites directly to the SpeedLine POS system in the restaurant. Orders slide into the production schedule, with nothing missed or delayed. Customers get their deliveries faster, and labor costs drop.
At Pizza Expo this month, Chowly Partner Brian Duncan shared the story of the company’s first client, a franchise owner who, at the time, had two full-time order entry staff on the schedule to re-enter several thousand third-party orders the restaurant received from GrubHub each week into their POS system. Some of these operators at the show commented that they currently accept orders from five or six different third-party ordering sites.
Third-party sites typically deliver orders to a tablet in the restaurant, or send them by email. As Duncan notes, in this scenario, restaurant staff first have to notice that an order came in (not always a given on a busy night), and then take the time to re-enter the order, hopefully without errors, into the POS.
Direct POS Integration from GrubHub and other Third-party Sites
Chowly, instead, intercepts the order, translates it to a format the SpeedLine system can read, and delivers it directly to the POS. So the orders from third-party sites flow automatically into the POS system, and print at the appropriate kitchen printers (or on displays in the kitchen).
Overall, feedback from restaurant operators at the show was that this type of integration would substantially reduce labor costs and potential errors.
Posted by Jennifer Wiebe
Occasional contributor of On Point, Jennifer led the marketing for SpeedLine from 2002 to 2018. She loves, books, yoga, playing at the beach, and commenting on bad TV with her family.| Author's website