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Pizza Marketing: Extend Your Reach with Video

By Lisa Siddons

Do you use Facebook or Instagram to promote your restaurants? Video content reaches more of your customers—and it spreads faster than other types of content.

In a study that looked at more than 670,000 posts by 4,445 brand pages (not including celebrity, entertainment or media pages) between October 2014 and February 2015, social media analytics company Socialbakers found that Facebook video posts had the highest organic (unpaid) reach of any post type, at 8.71%. This means nearly nine fans out of 100 see such posts, compared to 5.77% for text-only posts and 5.29% for link posts. Surprisingly, photo posts came last, with only 3.73% organic reach.

Your videos don’t need to be professional quality, so it’s easy to create them using your phone. Record short videos of less than 30 seconds—even 10 seconds can get your point across, and very short videos are easier to scan in a news feed. If you want to get fancy, try shooting a time lapse video on your iPhone or Android. If your phone doesn’t do it using native settings, there are free time lapse apps available.

Need video ideas? How about: the life of a pizza, someone walking in your front door—or try educational or infotainment content: how to make your feature item, your fastest pizza maker or box folder, a 5-second spotlight on a new item (zoom in for a mouthwatering closeup). Give guests a quick tour of the kitchen, highlight delivery adventures in bad weather, feature a pet or mascot, or show guests enjoying your pizza (with permission). Give some thought to how your video content fits your brand image—and unleash your inner director!

To supplement any videos you create yourself, hold a contest for guests or employees to share videos on your social media pages. But be careful not to overdo video posts—experts at Marketing Land say for best results, use video posts in moderation interspersed with other post formats.

Do you use video posts? What works best? We’d love to hear from you.
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Posted by Lisa Siddons

Writes guides, online help, and training content for SpeedLine POS users. An avid hiker and dancer, Lisa also enjoys learning new and exciting things.

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Tags: Restaurant Marketing, social media

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