Summer Promotions & Database Marketing That Can Help Drive Restaurant Profits

By Tricia Hoy

Started planning your marketing campaigns and promotions for summer yet? It’s coming up fast!

Whether you operate in a busy summer tourist area, or tucked away in a residential zone, consumers can be inspired to open their wallets when the sun is shining and patios are calling. Competing with the BBQ can be a challenge for pizzerias, but during the warmer months, no one wants to cook indoors. So take advantage of the weather by trying these simple promotional ideas to bring summertime guests to you:

Host your own party. Everyone likes a party. Especially outdoors. Are you set up to use your parking lot to attract tailgaters? Put on your own family-friendly event with games, events and prizes, and use the customer database in your POS to invite your regulars.

Get outdoors with markets and summer events. Look for opportunities to cater or provide samples at community gatherings. Rent a table at a farmer’s market. Sell pizzas at local fairs or sporting events. Offer samples or coupons near the beach.

Give Back. Community involvement is a great way to build your brand and give back in any season. Host a fundraiser for a local charity, offer a special promotion where a percentage of the proceeds supports a local sports team, or volunteer at a local food bank or charity.

Make it a picnic. Combo deals are always attractive—and boost your ticket size. In the summer months, picnics are a great way to spend family time, so why not offer up a packaged picnic deal that gives value, as well as convenience, to your customers?

Market a limited time offer. Many people work flexible schedules and take vacation time in the summer months, so draw them into your restaurant during off-peak hours with a limited time offer. Happy hour drink specials and brunch or late-night deals can be good options.

Extend your hours. Thought of celebrating the start of summer with extended hours? Consider a late-night menu with shared plates or snack items for the post-BBQ after party.

What’s on your promo plan for summertime?


Posted by Tricia Hoy

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Tags: coupon, Restaurant Marketing

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