When people talk about what their point of sale systems do for their businesses, the conversations tend to center around speed of service, cost control, efficiency, and order accuracy. But one of the fastest routes to POS payback is to put your point of sale system to work driving sales volume.
There are many ways to use the POS to sell more, but these two techniques will help you increase sales volume every day.
Sell more to your loyal customers.
The first step to increasing sales is to get maximum value out of every customer transaction. Your existing customers are right there – on the phone or at your door. With the right upselling methods, you can add thousands of dollars to your restaurant’s bottom line. But training an unskilled worker to upsell can be difficult, if not impossible, without the right tools.
Most point of sale systems support some type of upselling prompt. SpeedLine, for instance, provides the tools to script multiple upselling messages and choices.
The key to successful upselling is giving your staff the right words to say at the right point in the order entry process – and making it easy to add additional items to an order. And as long as your POS tracks sales by item and employee, it’s easy to encourage upselling through sales contests and incentives.
Sell to the ones you know.
You know it already. Studies show it costs 7 to 10 times more to win a new customer than to attract an existing customer back into the restaurant. The customer database in your POS is your key to increasing customer frequency and average ticket. Boost overall revenue quickly by giving customers an incentive to order more often and spend more each time.
Increase sales by building loyalty, frequency, and order value.
Last September, we talked about 8 ways to drive repeat business with email marketing. Because this marketing is targeted, you avoid the high costs of traditional advertising and bulk mail, driving higher response rates from a much smaller direct marketing expense.
To save more time, if you are a SpeedLine user, look into our SpeedMail service to automate customer reminder and reward mailings. At 22%, the average response for a targeted SpeedMail mailing will drive more sales volume than a much larger bulk direct mail campaign with a typical 1-2% return.
Check back next week for part 3 of this series: try something new!
Posted by Tricia Hoy| Author's website