On Point: the restaurant technology blog

How to Turn Regular Customers into Brand Advocates

Posted by Lisa Siddons on Thu, Jun 23, 2016 @ 07:06 AM

Every pizzeria has an idea about what makes their restaurant unique: the food, atmosphere, and service qualities that make it stand out from the rest. But with so many communication channels out there and so little time, how do you get the word out?

One way is to let your loyal customers do the talking. While these “brand advocates” post favorable reviews online, talk to their friends, or provide testimonials for your website, you can spend more time making your business the best it can be. An added bonus is that praise coming from your existing customers carries a lot more weight with consumers than most other forms of marketing.

So how do you create active, enthusiastic brand advocates?

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Topics: brand advocate, customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS, Uncategorized

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