“Would you like to make it a combo?” is a phrase quick service restaurants have drilled into the heads of every customer for generations. Encouraging customers to upsize their meal to include a side and a drink is a popular method of increasing check sizes. It works because customers perceive a deal, and ordering is made simple.
Meal deals are popular with restaurant operators and customers alike, for some good reasons:
- They let you group high-margin items to increase profit.
- Customer perceive them as high value, so they are attractive to bargain-seekers—even without a significant discount attached.
- They’re convenient and easy for customers to order, so they improve customer service while increasing order size.
Topics: combo deal, customer loyalty, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine POS, SpeedLine user, value meal