On Point: the restaurant technology blog

Restaurant Marketing: Ramping up Customer Loyalty with Reward Programs

Posted by Tricia Hoy on Wed, Oct 05, 2016 @ 18:10 PM

How important are your best customers? According to Lindsay Kolowich of HubSpot, “it costs your business about 5-10X more to acquire a new customer than it does to sell to an existing one.” Added to that, Kolowich goes on to say that “your current customers spend 60% more than new customers.” So how do you keep your best customers coming back to your restaurant? Reward programs

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Topics: customer data, customer loyalty, Customer Service, Database Marketing, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, point of sale, Restaurant Marketing, restaurant marketing, reward programs, SpeedLine Customers, Uncategorized

Choosing a Restaurant POS: the Right Fit for Your Concept

Posted by Jennifer Wiebe on Thu, Apr 21, 2016 @ 07:04 AM

A lot goes into a technology decision, and no one likes to make a mistake. But sometimes the fear of making a wrong choice causes restaurant operators and technology committees to place too much weight on specific factors:

  • Some focus on things like longevity, install base, and references—because there’s a comfort factor in choosing an established partner.
  • Others focus on a specific technology or feature—because they want something modern and new.

And absolutely, those are valid considerations.

But when fit doesn’t get equal weight with function in the decision, you can end up with a quality solution that doesn’t fit your business.

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Topics: customer data, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, restaurant POS, Restaurant Technology, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Restaurant Marketing: Retain Valuable Customers with a Loyalty Program

Posted by Tricia Hoy on Mon, Apr 18, 2016 @ 09:04 AM

Have you considered implementing a loyalty program in your restaurant?

Studies show that it costs substantially more to acquire a new customer than to keep existing customers coming back. And implementing the right loyalty program can help. According to Hubspot, “a 5% increase in customer retention can lead to a 25-100% increase in profit for your company.” And beyond sales, loyalty programs help pizza operators increase brand loyalty, and maximize the lifetime value of their customers.

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Topics: customer data, customer loyalty, Customer Service, Dine In, Enterprise, How-to, Insights and Best Practices, Listening to your Customers, loyalty programs, pizza POS, point of sale, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine POS

2015 In Review: Top 10 Restaurant Technology Posts

Posted by Tricia Hoy on Thu, Dec 31, 2015 @ 08:12 AM

Do you follow On Point: The Restaurant Technology Blog? As we wrap the year, the On Point editorial team invites you to catch up on the top 10 posts of 2015.

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Topics: Catering, Credit Cards, customer data, customer loyalty, Customer Service, Delivery, delivery fees, delivery zones, employee management, Enterprise, How-to, Industry Experts, Insights and Best Practices, Inventory, Listening to your Customers, menu management, menu pricing, online ordering, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, restaurant POS security, Restaurant Security and PCI, Restaurant Technology, restaurant technology, school lunch programs, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, top 10 posts, Uncategorized

So… what was the ROI on your last promotional offer?

Posted by Tara Eriksen on Mon, Dec 21, 2015 @ 07:12 AM

Already today, I’ve received 12 different email offers from various restaurants and retailers trying to entice me to spend money with them. I also received a stack of catalogs and physical coupons in the mail. Total coupon count for this very regular weekday? 17 (so far).

How many of those coupons will I use? Exactly zero.

As marketing becomes increasingly aggressive, and people are inundated with offers, relevance becomes exceedingly important. To keep your campaigns relevant, you need to be able to rely on your data to measure impact.

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Topics: coupon, customer data, customer loyalty, Customer Service, Enterprise, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, Paytronix, pizza POS, point of sale, POS choice, promotional offer, Restaurant Management, restaurant marketing, Restaurant Technology, ROI, SpeedLine Customers, SpeedLine POS, SpeedLine user

3 Ways to Increase Restaurant Profitability in 2016

Posted by Tricia Hoy on Thu, Dec 17, 2015 @ 07:12 AM

A new year can mean a fresh start, and an opportunity to strengthen your pizzeria’s operations and increase restaurant profitability. Check out these 3 cost-saving, sales-boosting tips for the New Year:

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Topics: customer data, customer loyalty, Customer Service, employee management, Enterprise, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, restaurant, Restaurant Management, Restaurant Marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user

Restaurant Management: Is Franchising Right for Your Business?

Posted by Tricia Hoy on Mon, Aug 31, 2015 @ 08:08 AM

Considering franchising? Before you pursue the opportunity, there is a great deal of research required to understand the markets you are targeting, franchising costs, and legal requirements, to name a few.

Before you make the decision to grow your brand through franchising, carefully weigh the benefits and risks:

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Topics: customer data, Enterprise, Growth, How-to, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

Restaurant Marketing: 3 D’s for an Effective Coupon Strategy

Posted by Courtney de Wolde on Thu, Aug 27, 2015 @ 08:08 AM

Have you ever tried a new restaurant because you had a coupon?

Everyone likes to save money—and 92% of consumers use coupons, creating $8 billion in revenue in the United States alone. Some restaurant operators shun them entirely, worried they may cheapen their brand and attract bargain-oriented customers. And some use them unwisely—giving away too much profit.

But employed strategically, coupons may be one way to create awareness and drive sales for your restaurant.

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Topics: customer data, customer loyalty, Customer Service, Database Marketing, food cost, food costs, Growth, How-to, Insights and Best Practices, Listening to your Customers, menu pricing, pizza POS, point of sale, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

Restaurant Operations: Survival Tips for the New Restaurant

Posted by Courtney de Wolde on Mon, Aug 24, 2015 @ 08:08 AM

A love for cooking and good food is great, but it isn’t enough to keep a new restaurant afloat. Did you know that about 60% of independent restaurants fail in their first year? So how do you become part of the 40% that make it?

Here are 4 critical factors to consider before opening a new independent restaurant or franchise:

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Topics: customer data, Customer Service, Database Marketing, employee management, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

Restaurant Marketing: Watch Your Sales Sizzle With Heat Maps

Posted by Tricia Hoy on Thu, Jul 30, 2015 @ 08:07 AM

Did you know you can increase your sales using your existing customer database?  There are many benefits in developing a marketing campaign using your current client information that can be cost effective, target specific audiences, and send tailored marketing messages.

SpeedLine POS can provide you with a visual insight into customer purchase trends and history using color-coded customer data heat maps that represent your regions and zones which can help you to achieve these goals and drive sales in your restaurant.

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Topics: customer data, Database Marketing, delivery zones, heat maps, How-to, Insights and Best Practices, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS, SpeedLine users, Uncategorized

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