On Point: the restaurant technology blog

Valentine’s Day: Promotions that Cater to Couples

Posted by Elizabeth Kelly on Fri, Feb 09, 2018 @ 14:02 PM

Are you preparing special promotions for Valentine’s Day? Many couples make plans to eat out on Valentine’s Day—the biggest date night in North America.

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Topics: customer loyalty, Customer Service, Restaurant Marketing, restaurant marketing, valentine's day

Designing a Pizzeria Loyalty Program

Posted by Elizabeth Kelly on Thu, Feb 01, 2018 @ 11:02 AM

An effective loyalty program can mean the difference between a fickle or strong customer base. As we’ve discussed before, a review of your POS database will likely reveal that the top 5% of your best customers bring in close to 20% of your revenue. Those customers are critical to your ongoing cash flow—and represent your best opportunity for growth, if you can encourage add-on sales and more frequent orders through a rewards program.

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Topics: customer loyalty, mobile ordering, Restaurant Marketing, restaurant marketing, Restaurant Technology, restaurant technology

Customer Frequency: Keep your most valuable customers coming back

Posted by Elizabeth Kelly on Fri, Dec 08, 2017 @ 07:12 AM

Just how much is your most valuable customer worth? More than you would think. According to Venga, your top 5% of customers bring in 20% of your restaurant’s total revenue. That’s a small number of people bringing in a lot of your revenue.

Where do you take your friends for a meal? Your favorite restaurant, of course! Your most frequent customers will likely introduce friends, coworkers, and family to your establishment, as well—and are some of your most likely online reviewers too. So they are absolutely key to increasing your customer base.

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Topics: customer loyalty, Listening to your Customers, Restaurant Marketing, restaurant marketing

7 ways gift cards for your business outperform other marketing strategies

Posted by Elizabeth Kelly on Thu, Oct 19, 2017 @ 10:10 AM

Editor’s note: It’s hard to believe, but it’s that time of year again! Gift card order deadlines for the holiday season are quickly approaching. Vantiv Integrated Paymentsa partner, and the payment processing provider for many SpeedLine customersshared this helpful article about how gift cards outperform other marketing strategies. Keep reading to find out about the many advantages of a gift card program for your business.

Advertising, direct mail, coupons … there are many ways to get your customers’ attention. But what will ultimately motivate them to purchase your products or services? Adding gift cards to your marketing plan is a smart way to engage customers and keep them coming back. Consider these seven ways gift cards outperform other common marketing strategies:

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Topics: customer loyalty, Restaurant Marketing, Services

Restaurant Marketing: 5 Ways to Boost Restaurant Sales

Posted by Tricia Hoy on Wed, Apr 26, 2017 @ 09:04 AM

In the restaurant business, selling your service can be as important as selling your goods. Sure, you make great pizzas—but what are your out-the-door and delivery times? Is the pizza arriving to the customer hot? And your staff: how do they measure up?

No matter how great the food is, every restaurant has room for improvement, both in customer service and in bolstering sales.

Let’s take a closer look at 5 things you can use to market your service and your food while boosting profits:

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Topics: contests, customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, point of sale, Restaurant Management, Restaurant Marketing, restaurant marketing, social media marketing, SpeedLine POS, SpeedLine user, upselling

From the Archives: Restaurant Marketing to Millennials 101

Posted by Tricia Hoy on Wed, Feb 15, 2017 @ 02:02 AM

How important are Millennials in your restaurant marketing strategy?

With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers.  In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations.

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Topics: customer loyalty, facebook, How-to, Industry Experts, Insights and Best Practices, instagram, Listening to your Customers, Millennials, pizza POS, Restaurant Marketing, restaurant marketing, Restaurant Technology, social media, SpeedLine Customers, SpeedLine POS, twitter

Best Restaurant Technology Blog Posts of 2016: The On Point top 10

Posted by Tricia Hoy on Wed, Jan 04, 2017 @ 09:01 AM

Looking back, 2016 was an amazing year for innovation in restaurant technology. EMV rollouts and a range of new digital payment options drove major changes in payment processing for many restaurant brands. Online ordering continued to grow at an exponential rate. And we’ve seen a range of new developments in delivery—from third-party services to delivery by drone.

The top 10 most popular 2016 On Point posts offered insights into ways you can leverage restaurant technology (and the point of sale system in particular) to streamline operations and boost restaurant profit.

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Topics: Credit Cards, customer loyalty, Delivery, employee management, Enterprise, How-to, Industry Experts, Insights and Best Practices, Inventory, Listening to your Customers, loss prevention, menu management, online ordering, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, Restaurant Technology, SpeedLine Customers, SpeedLine user, Uncategorized

From the Archives: 3 Ways to Make it Right - Dealing with Customer Complaints

Posted by Lisa Siddons on Wed, Dec 28, 2016 @ 07:12 AM

It’s human nature: no matter how good the food and service, every restaurant will experience some complaints. What sets successful restaurants apart is how they handle them.

There is no question—customers who report a problem expect a quick answer. A fast and positive response can increase customer loyalty beyond what it was before the negative experience. But ignoring customer complaints can cost you customers. Not only the complainers, but potentially their friends (real and virtual), family, and anyone who reads their negative reviews online.  Check out these 3 tactics to dealing with customer complaints:

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Topics: BLAST training, customer complaints, customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Restaurant Marketing: Script Upselling to Increase Revenue

Posted by Jennifer Wiebe on Wed, Dec 21, 2016 @ 09:12 AM

Winning new customers can be an expensive and time consuming venture. We understand how much more money and time it takes to win new customers. In this post, we’re focusing on how you can increase revenue by boosting add-on sales.

Upselling is all about increasing overall revenue by boosting the size of each order. To make it easy for staff to upsell consistently, build automatic suggestive selling prompts into your POS order screens.  

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Topics: customer loyalty, Customer Service, employee management, Enterprise, food costs, How-to, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, Restaurant Marketing, restaurant marketing, upselling

From the Archives: The Technology Driving Quick Service

Posted by Tricia Hoy on Wed, Nov 09, 2016 @ 07:11 AM

Is your quick service restaurant meeting the growing technology demands of your guests? Here are several ways you can use and enhance your point of sale system. Maximize operational efficiency in your QSR or fast casual restaurant:

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Topics: customer loyalty, Customer Service, drive-thru, Enterprise, How-to, Industry Experts, kitchen display, Listening to your Customers, pizza POS, QSR, Restaurant Management, Restaurant Marketing, restaurant marketing, SpeedLine POS, Uncategorized, upselling

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