On Point: the restaurant technology blog

Restaurant Marketing: Ramping up Customer Loyalty with Reward Programs

Posted by Tricia Hoy on Wed, Oct 05, 2016 @ 18:10 PM

How important are your best customers? According to Lindsay Kolowich of HubSpot, “it costs your business about 5-10X more to acquire a new customer than it does to sell to an existing one.” Added to that, Kolowich goes on to say that “your current customers spend 60% more than new customers.” So how do you keep your best customers coming back to your restaurant? Reward programs

Read More

Topics: customer data, customer loyalty, Customer Service, Database Marketing, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, point of sale, Restaurant Marketing, restaurant marketing, reward programs, SpeedLine Customers, Uncategorized

Boost Summer Sales with the Power of Suggestion

Posted by Tricia Hoy on Mon, Jun 20, 2016 @ 10:06 AM

Welcome to the first day of summer. Beaches, BBQ’s and beverages—summer is known as a season of fun, free and lazy days—no ovens required!  But are your customers turning to pizza this summer, or are they reaching for their BBQ tools? Many customers are looking to beat the heat and head outdoors for summer gatherings with friends and family, opting to BBQ instead of choosing pizza.

If you can’t beat them—join them!  Check out these 5 tips for boosting your summer sales:

Read More

Topics: Customer Service, Database Marketing, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine user, Uncategorized

Design Tips for Developing Your Pizzeria Website

Posted by grahamma on Mon, Jun 06, 2016 @ 09:06 AM

Taking your pizzeria online? There are design tools available now that make it possible to design your own website without a lot of technical knowledge—and a lot of semi-skilled web designers out there are willing to take your money. But your website has to be designed with the goal of attracting customers, making it easy to order, and encouraging larger orders, or it may inadvertently drive visitors to your competitors.

Read More

Topics: Database Marketing, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, Restaurant Marketing, restaurant marketing, restaurant technology, SpeedLine Customers, SpeedLine user, Uncategorized, web design, web development

5 POS Reports You can Use to Increase Pizzeria Sales and Profit

Posted by Tricia Hoy on Thu, Apr 07, 2016 @ 17:04 PM

Do you know how your restaurant sales compare day to day? As a restaurant owner, you are always monitoring operations to decrease expenses and increase profit. Beyond order entry, your point of sale system provides detailed reporting of inventory, sales, marketing, and labor performance—which all have a direct impact on profit.

By reviewing POS reports, you can get the financial facts and make informed decisions to streamline operations and increase profit.  Pedro Galetti of Mozzarella de Bufala describes the impact in his pizzerias: “With SpeedLine, I can generate reports, I can do my schedules in store manager, I can control—really control—the stores,” says Galetti.

Read More

Topics: Customer Service, Database Marketing, Enterprise, food costs, How-to, Insights and Best Practices, Inventory, menu pricing, pizza POS, point of sale, POS reports, Restaurant Management, restaurant management, Restaurant Technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Restaurant Marketing: 5 Marketing Tips to Boost Sales

Posted by Tricia Hoy on Thu, Nov 12, 2015 @ 07:11 AM

Looking to make more dough?  New restaurant marketing strategies can recognize and reward existing customers—and attract new ones. Here are five marketing strategies to help build your customer base and increase sales in the restaurant:

Read More

Topics: Customer Service, Database Marketing, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, point of sale, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine POS, Uncategorized

Restaurant Operations: Which POS Reports Matter Most?

Posted by Jennifer Wiebe on Mon, Sep 14, 2015 @ 09:09 AM

How do you use your point of sale reports to monitor daily restaurant operations?

POS reports provide alerts to problems in the restaurant and new insight into opportunities to improve efficiency and increase sales. Most POS systems let you tap into a wide range of reports to find answers to specific questions. In the SpeedLine POS back office, for instance, the number of reports is approaching the triple digits—clearly more than any operator has time for.

So where do you start?

Read More

Topics: Customer Service, Database Marketing, delivery, heat maps, How-to, Insights and Best Practices, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, restaurant marketing, restaurant POS, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

Restaurant Marketing: 3 D’s for an Effective Coupon Strategy

Posted by Courtney de Wolde on Thu, Aug 27, 2015 @ 08:08 AM

Have you ever tried a new restaurant because you had a coupon?

Everyone likes to save money—and 92% of consumers use coupons, creating $8 billion in revenue in the United States alone. Some restaurant operators shun them entirely, worried they may cheapen their brand and attract bargain-oriented customers. And some use them unwisely—giving away too much profit.

But employed strategically, coupons may be one way to create awareness and drive sales for your restaurant.

Read More

Topics: customer data, customer loyalty, Customer Service, Database Marketing, food cost, food costs, Growth, How-to, Insights and Best Practices, Listening to your Customers, menu pricing, pizza POS, point of sale, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

Restaurant Operations: Survival Tips for the New Restaurant

Posted by Courtney de Wolde on Mon, Aug 24, 2015 @ 08:08 AM

A love for cooking and good food is great, but it isn’t enough to keep a new restaurant afloat. Did you know that about 60% of independent restaurants fail in their first year? So how do you become part of the 40% that make it?

Here are 4 critical factors to consider before opening a new independent restaurant or franchise:

Read More

Topics: customer data, Customer Service, Database Marketing, employee management, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

Restaurant Marketing: Watch Your Sales Sizzle With Heat Maps

Posted by Tricia Hoy on Thu, Jul 30, 2015 @ 08:07 AM

Did you know you can increase your sales using your existing customer database?  There are many benefits in developing a marketing campaign using your current client information that can be cost effective, target specific audiences, and send tailored marketing messages.

SpeedLine POS can provide you with a visual insight into customer purchase trends and history using color-coded customer data heat maps that represent your regions and zones which can help you to achieve these goals and drive sales in your restaurant.

Read More

Topics: customer data, Database Marketing, delivery zones, heat maps, How-to, Insights and Best Practices, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS, SpeedLine users, Uncategorized

Restaurant Marketing: Are You Optimizing Your Customer Database?

Posted by Tricia Hoy on Mon, Jul 13, 2015 @ 09:07 AM

Database marketing can be an effective way to boost sales for your restaurant. In fact, database marketing to your existing customers is the most cost-effective tool in your SpeedLine POS marketing toolbox.

San Francisco pizzeria Mozzarella Di Bufala was featured in a case study highlighting a significant increase in the return of lapsed customers by sending regular promotions based on the customer information in their their SpeedLine POS system. “Sometimes, we get as high as 30% or 40% back. It’s incredible,” says Mozzarella Di Bufala office manager Ilana Oliveira Teles.

Read More

Topics: customer data, Customer Service, Database Marketing, How-to, Insights and Best Practices, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, Restaurant Technology, SpeedLine Customers, SpeedLine POS, SpeedLine users, Uncategorized

Subscribe to Email Updates


 
 

Recent Posts

Posts by Tag

see all