On Point: the restaurant technology blog

Customer of the Month: Supremo's Pizzeria

Posted by Lisa Siddons on Thu, Jun 01, 2017 @ 08:06 AM

Supremo’s Pizzeria founders Don and Gayle Speicher set out with the goal of providing top notch customer satisfaction while making the best product possible—Where Taste Reigns SUPREME™.

The Speichers’ son, Steve, has been integral to the success of the family business. Steve’s passion for pizza started in college when he began driving for Supremo’s Pizza. Today, he keeps his parents’ goals in mind, managing the North Hills location as well as the company’s digital marketing materials and revisions to the point of sale menu and coupons.

We caught up with Steve to find out more about Supremo’s Pizzeria and the impact the SpeedLine point of sale system has had in many different areas of their business.

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Topics: Delivery, Dine In, Enterprise, pizza POS, POS choice, restaurant POS, Restaurant POS Case Studies, Restaurant Technology, SpeedLine POS, SpeedLine users

Restaurant Marketing: Write Menu Copy That Sells

Posted by Guest Contributor on Wed, Oct 19, 2016 @ 07:10 AM

How much thought do you put into writing menu copy? Do you have a distinct approach to the layout and menu descriptions? Or do you wing it, listing the ingredients after the name of each selection?

A great menu conveys the personality of your brand, and appeals to the imaginations of your guests. Hit the right note, and you’ll reap the rewards in increased sales.

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Topics: Dine In, Enterprise, How-to, Industry Experts, Insights and Best Practices, menu copy, menu descriptions, menu management, menu pricing, pizza POS, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine POS

Customer Displays Improve QSR Sales and Service

Posted by Tricia Hoy on Wed, Aug 10, 2016 @ 09:08 AM

How often do order errors happen? Mistakes chew up time, waste stock, and burn good will with your customers. So how do you avoid entry errors and deliver the right order every time? Customer displays.

One step is to add a customer-facing display at the counter. The instant visual validation helps catch and correct mistakes as they happen. As an added bonus, these displays discourage theft and can increase add-on sales.

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Topics: customer display, Customer Service, Dine In, Enterprise, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, restaurant technology, SpeedLine POS, Theft and Security

Food Safety: 4 Ways a Restaurant POS Helps

Posted by Lisa Siddons on Wed, Aug 03, 2016 @ 09:08 AM

As a restaurant owner, food safety and concern for the health of your customers is likely one of your top priorities, and with good reason. As this Pizza Today article points out, your customers are often your neighbors and friends, and in some cases a serious food safety incident could lead to restaurant closure.

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Topics: buffet planning, Catering, Delivery, Dine In, employee management, food safety, How-to, Insights and Best Practices, restaurant, Restaurant Management, restaurant management, SpeedLine POS, Uncategorized

Customer Service Done Right in Your Quick Service Restaurant

Posted by Tricia Hoy on Thu, Jul 07, 2016 @ 08:07 AM

Do you know what sets your restaurant apart from the rest? With the multitude of choices customers have in what they eat and where they eat it, how can you be sure you are leaving a lasting impression with your guests?

Check out these tips for providing top notch customer service in an increasingly competitive restaurant market:

Create a Connection—Smile, and the world smiles back. A smiling employee greeting your customers creates a welcoming, relaxed feeling. Coach staff to be aware that gestures such as crossing their arms, playing with their hair, face or clothes, or tapping their fingers can be off-putting. A dazed, bored expression is even worse. Instead, face the customer, and listen—offer suggestions when requested, but listen to what the customer is saying to make sure you get the order right.

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Topics: Customer Service, Dine In, employee management, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, Restaurant Management, restaurant management, SpeedLine Customers, SpeedLine POS, Uncategorized

Restaurant Marketing: Retain Valuable Customers with a Loyalty Program

Posted by Tricia Hoy on Mon, Apr 18, 2016 @ 09:04 AM

Have you considered implementing a loyalty program in your restaurant?

Studies show that it costs substantially more to acquire a new customer than to keep existing customers coming back. And implementing the right loyalty program can help. According to Hubspot, “a 5% increase in customer retention can lead to a 25-100% increase in profit for your company.” And beyond sales, loyalty programs help pizza operators increase brand loyalty, and maximize the lifetime value of their customers.

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Topics: customer data, customer loyalty, Customer Service, Dine In, Enterprise, How-to, Insights and Best Practices, Listening to your Customers, loyalty programs, pizza POS, point of sale, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine POS

Customer of the Month: Spencer Groeneweg, Pizza Ranch, Sioux Center

Posted by Tricia Hoy on Mon, Feb 22, 2016 @ 07:02 AM

Founded in 1981 by Adrie Groeneweg in Hull, Iowa, Pizza Ranch is saddling up for the future, giving every guest a legendary experience at over 180 locations in 13 states across the mid-Western US.  Pizza Ranch is known by their customers for their “It’s Our Famous, Buffet Your Way” which boasts a wide variety of tasty options including: pizza, chicken, potatoes, salads, and delectable desserts.

Back at the Sioux Center Ranch, we had a chance to meet with the manager, Spencer Groeneweg, to learn what makes Pizza Ranch stand out. “A big thing that sets us apart is our culture, and how our vision and mission statements points to a bigger cause than Pizza Ranch.” says Groeneweg.  Integral to the communities they serve, Pizza Ranch’s Community Impact Fundraising Events make it easy for local schools and charities to raise money by having their members come in and help serve the guests, earning a percentage of the sales and/or donations from the evening. On a global scale, Pizza Ranch also makes an impact with their Coffee Partnership Program, assisting schools in Southern Ethiopia.

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Topics: buffet planning, Customer Service, Dine In, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, pizza POS, Pizza Ranch, point of sale, Restaurant Management, restaurant management, restaurant POS, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine POS, SpeedLine user of the month, Uncategorized

How to Convert Online Visitors Into In-Store Customers

Posted by Marvin Doerfler on Thu, Feb 18, 2016 @ 07:02 AM

A restaurant is nothing without paying customers. No matter how delicious your dishes, or how attractive the menu that lists them, you won't stay open unless you give strangers a reason to walk inside and place an order. Marketing is the best way to do that, and in the fast-paced, tech-savvy restaurant industry, digital marketing is mandatory. However, it's important to make sure your online efforts actually translate into offline business.

The following tips and tricks are effective ways to harness the true potential of your restaurant's online presence. Discuss them with your staff, integrate them into your marketing strategies, and see how many tables you can fill with a little extra online effort.

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Topics: customer loyalty, Customer Service, Dine In, employee management, Enterprise, food cost, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant technology, SpeedLine Customers, The Menu Shoppe, Uncategorized

Restaurant Operations: 4 C’s for Buffet Planning in the POS

Posted by Lisa Siddons on Mon, Dec 07, 2015 @ 07:12 AM

Buffets attract families and hungry lunchtime crowds, and can set you up to cater large parties, business meetings, and family gatherings. But managing a buffet profitably takes good information.

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Topics: buffet, buffet planning, consumption, customer loyalty, Customer Service, Dine In, Enterprise, How-to, Industry Experts, Insights and Best Practices, Inventory, inventory management, POS, Restaurant Management, restaurant managment, restaurant operations, Restaurant Technology, Services, SpeedLine POS, Uncategorized

Why Both Consumers and Restaurants Love Gift Cards

Posted by Chris Allen on Mon, Nov 30, 2015 @ 07:11 AM

Both merchants and consumers love gift cards. For merchants, gift cards provide additional profits. For consumers, they are an easy gift for hard-to-please family and friends. Particularly as the holiday season approaches, restaurants should get their gift card processing programs in gear to prepare for increased traffic to their stores.

Holiday shoppers spent more than $31 billion on gift cards in 2014. The average person spent about $170 on gift cards during the 2014 holiday season.(1) No matter what type of food they serve, restaurant owners and customers can benefit from a gift card program.

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Topics: Customer Service, Dine In, Enterprise, gift cards, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, mercury, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine user

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