On Point: the restaurant technology blog

To Hashtag or Not – Tips for Using Hashtags in Restaurant Marketing

Posted by Tricia Hoy on Mon, Jun 13, 2016 @ 08:06 AM

Is your social media marketing campaign reaching your target market?

The hashtag is a new consideration in marketing strategy.  According to Social Times, the hashtag was introduced to the masses in 2007 on Twitter by a fellow named Chris Messina who asked his followers “how do you feel about using a # (pound) for groups. As in #barcamp [msg]?

Since its introduction, the hashtag has grown legs not only on Twitter, but also in other popular platforms, including Instagram, SnapChat, and Facebook—as a subtle method of grouping social content and improving search ranking for key terms.

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Topics: hashtag, How-to, Insights and Best Practices, pizza POS, POS choice, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SEO, social media marketing, SpeedLine Customers, SpeedLine user

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