Is your social media marketing campaign reaching your target market?
The hashtag is a new consideration in marketing strategy. According to Social Times, the hashtag was introduced to the masses in 2007 on Twitter by a fellow named Chris Messina who asked his followers “how do you feel about using a # (pound) for groups. As in #barcamp [msg]?
Since its introduction, the hashtag has grown legs not only on Twitter, but also in other popular platforms, including Instagram, SnapChat, and Facebook—as a subtle method of grouping social content and improving search ranking for key terms.