While our heads are full of back to school and end-of-summer, gift card deadlines are looming. If you are thinking about introducing a gift card program in time for the holidays, now is the time.
Doesn’t it seem like holiday marketing starts earlier every year? I know I started my shopping last January, but that’s because I am a sucker for a deal, and have a closet full of gifts I’ve forgotten about by Christmas time. But for most, holiday spending starts somewhere in October or November and continues until December 24th, and as a restaurant operator you have a fantastic opportunity to attract tired shoppers who want something quick and convenient for dinner.