On Point: the restaurant technology blog

Customer Frequency: Keep your most valuable customers coming back

Posted by Elizabeth Kelly on Fri, Dec 08, 2017 @ 07:12 AM

Just how much is your most valuable customer worth? More than you would think. According to Venga, your top 5% of customers bring in 20% of your restaurant’s total revenue. That’s a small number of people bringing in a lot of your revenue.

Where do you take your friends for a meal? Your favorite restaurant, of course! Your most frequent customers will likely introduce friends, coworkers, and family to your establishment, as well—and are some of your most likely online reviewers too. So they are absolutely key to increasing your customer base.

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Topics: customer loyalty, Listening to your Customers, Restaurant Marketing, restaurant marketing

Restaurant Marketing: Facebook Tips from Smart Pizza Marketing

Posted by Bruce Irving on Wed, May 10, 2017 @ 08:05 AM

We at Smart Pizza Marketing, have spent thousands, and have been able to use the data obtained to really help others understand what is currently working. In this post, I am going to share the three specific things that are really working well right now on this incredible social network.

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Topics: How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, Online Marketing, Restaurant Marketing, restaurant marketing, restaurant technology

Restaurant Marketing: 5 Ways to Boost Restaurant Sales

Posted by Tricia Hoy on Wed, Apr 26, 2017 @ 09:04 AM

In the restaurant business, selling your service can be as important as selling your goods. Sure, you make great pizzas—but what are your out-the-door and delivery times? Is the pizza arriving to the customer hot? And your staff: how do they measure up?

No matter how great the food is, every restaurant has room for improvement, both in customer service and in bolstering sales.

Let’s take a closer look at 5 things you can use to market your service and your food while boosting profits:

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Topics: contests, customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, point of sale, Restaurant Management, Restaurant Marketing, restaurant marketing, social media marketing, SpeedLine POS, SpeedLine user, upselling

From the Archives: Restaurant Marketing to Millennials 101

Posted by Tricia Hoy on Wed, Feb 15, 2017 @ 02:02 AM

How important are Millennials in your restaurant marketing strategy?

With more than 80 million people born between 1977 and the mid 1990’s in the United States, Millennials are said to be the most influential audience since the baby boomers.  In fact, according to the National Restaurant Association, “Millennials—also known as Generation Y and Generation Now—are a large and diverse market with significant spending power.” Confident, expressive, optimistic, and ready to change the world. Millennials are a group that think and behave different from other generations.

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Topics: customer loyalty, facebook, How-to, Industry Experts, Insights and Best Practices, instagram, Listening to your Customers, Millennials, pizza POS, Restaurant Marketing, restaurant marketing, Restaurant Technology, social media, SpeedLine Customers, SpeedLine POS, twitter

Restaurant Operations: 3 Strategies to Optimize Labor and Schedule to Targets

Posted by Jennifer Wiebe on Wed, Jan 11, 2017 @ 07:01 AM

In the restaurant business, where you’re watching every dollar, the ability to trim your labor costs down to the dollar is critical. And controlling labor can be the key to a profitable week. Let’s look at at how to optimize labor, and why it’s so critical to get our labor costs under control.

We know that fixed costs such as rent and utilities are beyond our control, while labor is a cost we can control. But there are lots of moving parts to consider.

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Topics: Customer Service, Delivery, delivery fees, delivery zones, employee management, Enterprise, How-to, Insights and Best Practices, Listening to your Customers, Online Ordering, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine user, Uncategorized

Best Restaurant Technology Blog Posts of 2016: The On Point top 10

Posted by Tricia Hoy on Wed, Jan 04, 2017 @ 09:01 AM

Looking back, 2016 was an amazing year for innovation in restaurant technology. EMV rollouts and a range of new digital payment options drove major changes in payment processing for many restaurant brands. Online ordering continued to grow at an exponential rate. And we’ve seen a range of new developments in delivery—from third-party services to delivery by drone.

The top 10 most popular 2016 On Point posts offered insights into ways you can leverage restaurant technology (and the point of sale system in particular) to streamline operations and boost restaurant profit.

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Topics: Credit Cards, customer loyalty, Delivery, employee management, Enterprise, How-to, Industry Experts, Insights and Best Practices, Inventory, Listening to your Customers, loss prevention, menu management, online ordering, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, Restaurant Technology, SpeedLine Customers, SpeedLine user, Uncategorized

From the Archives: 3 Ways to Make it Right - Dealing with Customer Complaints

Posted by Lisa Siddons on Wed, Dec 28, 2016 @ 07:12 AM

It’s human nature: no matter how good the food and service, every restaurant will experience some complaints. What sets successful restaurants apart is how they handle them.

There is no question—customers who report a problem expect a quick answer. A fast and positive response can increase customer loyalty beyond what it was before the negative experience. But ignoring customer complaints can cost you customers. Not only the complainers, but potentially their friends (real and virtual), family, and anyone who reads their negative reviews online.  Check out these 3 tactics to dealing with customer complaints:

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Topics: BLAST training, customer complaints, customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Restaurant Marketing: Script Upselling to Increase Revenue

Posted by Jennifer Wiebe on Wed, Dec 21, 2016 @ 09:12 AM

Winning new customers can be an expensive and time consuming venture. We understand how much more money and time it takes to win new customers. In this post, we’re focusing on how you can increase revenue by boosting add-on sales.

Upselling is all about increasing overall revenue by boosting the size of each order. To make it easy for staff to upsell consistently, build automatic suggestive selling prompts into your POS order screens.  

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Topics: customer loyalty, Customer Service, employee management, Enterprise, food costs, How-to, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, Restaurant Marketing, restaurant marketing, upselling

5 Ways Your POS can Help Prepare for the Holiday Rush

Posted by Lisa Siddons on Wed, Nov 30, 2016 @ 10:11 AM

The holiday season is upon us, and for most restaurants, that means an uptick in business over the next month. Hungry holiday shoppers create an opportunity to turn new guests into regulars. But the key is in the preparation. Rushed visitors won’t be impressed if their order is late or out of stock. Or if staff are harried and unfriendly.

Here are five ways you can use the tools in your point of sale system to take full advantage of the increased sales volume.

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Topics: Catering, Customer Service, food cost, food costs, How-to, Industry Experts, Insights and Best Practices, Inventory, Listening to your Customers, Online Ordering, online ordering, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

From the Archives: The Technology Driving Quick Service

Posted by Tricia Hoy on Wed, Nov 09, 2016 @ 07:11 AM

Is your quick service restaurant meeting the growing technology demands of your guests? Here are several ways you can use and enhance your point of sale system. Maximize operational efficiency in your QSR or fast casual restaurant:

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Topics: customer loyalty, Customer Service, drive-thru, Enterprise, How-to, Industry Experts, kitchen display, Listening to your Customers, pizza POS, QSR, Restaurant Management, Restaurant Marketing, restaurant marketing, SpeedLine POS, Uncategorized, upselling

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