Feeling the post-holiday slump? From the On Point archives, 5 keys to increasing restaurant sales and profitability with LTO's.
Limited time offers (LTOs), can drive revenue quickly, despite the short redemption window. LTOs create opportunities to promote your brand to new market segments or to build a fan-base for a new menu item. By only offering the deal for a short time, you create a sense of urgency that can boost demand and drive profits.