On Point: the restaurant technology blog

What to Consider When Designing Value Meals

Posted by Elizabeth Kelly on Mon, Aug 13, 2018 @ 09:08 AM

 “Would you like to make it a combo?” is a phrase quick service restaurants have drilled into the heads of every customer for generations. Encouraging customers to upsize their meal to include a side and a drink is a popular method of increasing check sizes. It works because customers perceive a deal, and ordering is made simple.

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Topics: value meal, combo deal, menu strategy, menu design, menu, upselling

Changing things Up: Menu Work Strategy and Precautions

Posted by Tricia Hoy on Mon, Jan 19, 2015 @ 08:01 AM

Restaurant margins are tight, and with food costs rising, it can be a daily battle to keep prices fair while maintaining a healthy profit margin.

For many operators, the margin pressure has been too much. The survivors have compensated by tightening their belts and raising prices.

Clearly, a strategy for increasing menu pricing while maintaining demand is critical for any restaurant company interested in improving results in this market.

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Topics: How-to, Industry Experts, Insights and Best Practices, menu pricing, menu strategy, Restaurant Management, Restaurant Technology, sales mix

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