On Point: the restaurant technology blog

Why Both Consumers and Restaurants Love Gift Cards

Posted by Chris Allen on Mon, Nov 30, 2015 @ 07:11 AM

Both merchants and consumers love gift cards. For merchants, gift cards provide additional profits. For consumers, they are an easy gift for hard-to-please family and friends. Particularly as the holiday season approaches, restaurants should get their gift card processing programs in gear to prepare for increased traffic to their stores.

Holiday shoppers spent more than $31 billion on gift cards in 2014. The average person spent about $170 on gift cards during the 2014 holiday season.(1) No matter what type of food they serve, restaurant owners and customers can benefit from a gift card program.

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Topics: Customer Service, Dine In, Enterprise, gift cards, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, mercury, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine user

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