On Point: the restaurant technology blog

The Online Customer Experience

Posted by Elizabeth Kelly on Mon, Apr 23, 2018 @ 09:04 AM

A few weeks ago, we described online ordering as the “new front door” for many pizzerias. Your online ordering site is often a new customer’s first experience with your brand. That’s why it’s so critical that the ordering process be seamless from your customer’s point of view.

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Topics: Customer Service, mobile ordering, Online Marketing, Online Ordering, online ordering, Restaurant Marketing, restaurant marketing, Restaurant Technology, SEO

Online Ordering: Your New Front Door

Posted by Elizabeth Kelly on Thu, Apr 05, 2018 @ 08:04 AM

To your web-savvy customers, loading a slow online ordering website feels like walking up to a restaurant and seeing a long line. They won’t wait. They won’t order—they go somewhere else. For customers who find you online, the ordering site is your new front door.

While it may feel like you have less control over your customers’ first impressions online than you do in the store, that doesn’t have to be the case. Let’s take a look at a few things to look for in an online ordering provider to meet customer expectations and increase online sales.

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Topics: mobile ordering, Online Marketing, Online Ordering, online ordering, PCI, Restaurant Technology, restaurant technology, SEO, SpeedLine Customers

Google My Business Primer [New Features for Restaurants]

Posted by Elizabeth Kelly on Wed, Aug 30, 2017 @ 08:08 AM

It’s been a few years since your customers cracked open a phone book to find your number. Today, your customers are searching online, using popular search engines like Google, Bing, and Yahoo—or review sites like Yelp and Trip Advisor. Remember: successful online marketing is about more than social media.

Making sure your customers find you when they search for local restaurants (whether or not you have a an online ordering site) is critical. Google My Business provides a number of tools for local businesses to help you show up first in the search results for your area.

Here’s a quick primer on setting up Google My Business, including new options specifically for restaurants!

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Topics: Online Marketing, Online Marketing and SEO, Restaurant Marketing, restaurant marketing, SEO

Restaurant Marketing: Facebook Tips from Smart Pizza Marketing

Posted by Bruce Irving on Wed, May 10, 2017 @ 08:05 AM

We at Smart Pizza Marketing, have spent thousands, and have been able to use the data obtained to really help others understand what is currently working. In this post, I am going to share the three specific things that are really working well right now on this incredible social network.

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Topics: How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, Online Marketing, Restaurant Marketing, restaurant marketing, restaurant technology

Get Noticed on Google: Tips for Using My Business

Posted by Lisa Siddons on Wed, Feb 08, 2017 @ 09:02 AM

Ever tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!

With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.

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Topics: Insights and Best Practices, Online Marketing, Restaurant Marketing, SEO

Inside Snapchat Marketing for Restaurants

Posted by Tricia Hoy on Wed, Aug 24, 2016 @ 08:08 AM

If you are not already using Snapchat to market your pizzeria or QSR location, you are missing out. With eight billion mobile videos currently viewed daily, Snapchat is gaining popularity. In fact, in a recent study from statista it ranks as the most popular social media site among US teens and young adults.

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Topics: How-to, Industry Experts, Insights and Best Practices, Online Marketing, pizza POS, Restaurant Marketing, restaurant marketing, restaurant technology, Snapchat, SpeedLine Customers, Uncategorized

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