We’ve been focusing on online ordering in recent months for a reason. Your customers have high expectations online that have been set by big brands like Amazon and iTunes, and for many customers it’s their first impression of your business. If your online ordering site isn’t delivering the results you’d like, it may be time for an online makeover.
It’s been a few years since your customers cracked open a phone book to find your number. Today, your customers are searching online, using popular search engines like Google, Bing, and Yahoo—or review sites like Yelp and Trip Advisor. Remember: successful online marketing is about more than social media.
Making sure your customers find you when they search for local restaurants (whether or not you have a an online ordering site) is critical. Google My Business provides a number of tools for local businesses to help you show up first in the search results for your area.
Here’s a quick primer on setting up Google My Business, including new options specifically for restaurants!