On Point: the restaurant technology blog

'Tis the Season for Gift Cards

Posted by Elizabeth Kelly on Wed, Aug 29, 2018 @ 08:08 AM

While our heads are full of back to school and end-of-summer, gift card deadlines are looming. If you are thinking about introducing a gift card program in time for the holidays, now is the time.

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Topics: restaurant marketing, Restaurant Marketing, holiday restaurant marketing, holiday marketing, gift cards, gift card, Paytronix, StoreCard

Paytronix Guest Post: With Our Powers Combined… We Are Gift Card Integrated!

Posted by Tara Eriksen on Wed, Sep 21, 2016 @ 07:09 AM

In the latest SpeedLine Point of Sale software release, we introduced a new gift card integration with long-time loyalty partner Paytronix. This week, we invited Paytronix’s own Tara Eriksen to tell you a little more about it.

Batman and Robin, Tyrion and Daenerys, Brady and Belichick… At Paytronix, we love a good superhero/sidekick pairing. “Better Together” is definitely an unofficial motto for our company.

So when we released our Paytronix and SpeedLine integration earlier this summer, it was a pretty special moment. New product capabilities always have us feeling jazzed—plus, there was cake!

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Topics: customer loyalty, gift cards, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, mobile ordering, Paytronix, Restaurant Marketing, restaurant marketing, restaurant technology, SpeedLine POS, Uncategorized

So… what was the ROI on your last promotional offer?

Posted by Tara Eriksen on Mon, Dec 21, 2015 @ 07:12 AM

Already today, I’ve received 12 different email offers from various restaurants and retailers trying to entice me to spend money with them. I also received a stack of catalogs and physical coupons in the mail. Total coupon count for this very regular weekday? 17 (so far).

How many of those coupons will I use? Exactly zero.

As marketing becomes increasingly aggressive, and people are inundated with offers, relevance becomes exceedingly important. To keep your campaigns relevant, you need to be able to rely on your data to measure impact.

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Topics: coupon, customer data, customer loyalty, Customer Service, Enterprise, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, Paytronix, pizza POS, point of sale, POS choice, promotional offer, Restaurant Management, restaurant marketing, Restaurant Technology, ROI, SpeedLine Customers, SpeedLine POS, SpeedLine user

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