On Point: the restaurant technology blog

Restaurant Marketing: Grow Your Customer Base with Co-Promotions

Posted by Elizabeth Kelly on Thu, May 31, 2018 @ 09:05 AM

How well do you know your neighbors—and neighboring businesses? Restaurants are intrinsically a local business. Whether you run a franchise of a multinational brand, or a small start-up, the majority of your customers live in your local community.

Working with neighboring businesses for co- and cross-promotions is an excellent way to grow your customer base. We’ve put together a few ideas for you to put co-promotion to work for your business:

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Topics: promotional offer, restaurant branding, restaurant marketing, restaurant promotions, social media marketing

Creating a Restaurant Brand: A How-to Guide

Posted by Tricia Hoy on Mon, Feb 02, 2015 @ 08:02 AM

Differentiating your restaurant from the sea of choices can be a key to building a loyal following.

Your brand is more than a logo or a name at the bottom of an ad.  While there is no secret formula, here are some of the first steps to building a unique restaurant brand that sets you apart.

Every brand has a personality, and the most successful brands create a personality and a culture that resonates with a specific target customer. Does your brand represent who you are, what you do, and what you sell—and clearly differentiate you from your competition?

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Topics: building brand, How-to, Industry Experts, Insights and Best Practices, restaurant branding, Restaurant Management

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