On Point: the restaurant technology blog

'Tis the Season for Gift Cards

Posted by Elizabeth Kelly on Wed, Aug 29, 2018 @ 08:08 AM

While our heads are full of back to school and end-of-summer, gift card deadlines are looming. If you are thinking about introducing a gift card program in time for the holidays, now is the time.

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Topics: restaurant marketing, Restaurant Marketing, holiday restaurant marketing, holiday marketing, gift cards, gift card, Paytronix, StoreCard

Move your customers from third party online ordering sites to your own

Posted by Elizabeth Kelly on Wed, Jul 18, 2018 @ 08:07 AM

Third-party online ordering services can be a great way to introduce your restaurant to new delivery customers. Many restaurants create partnerships with these companies for that express purpose.

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Topics: third party ordering, third-party online ordering sites, online ordering, Online Ordering, Restaurant Marketing, email marketing, restaurant marketing

Food Truck Marketing Tips for Summer

Posted by Elizabeth Kelly on Thu, Jul 05, 2018 @ 08:07 AM

Summer may have officially started just last week, but food truck season is already in full swing. With the beginning of the outdoor concert and festival season, here are some marketing tips to drive business on the road:

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Topics: restaurant marketing, Restaurant Marketing, food truck

Restaurant Marketing: Grow Your Customer Base with Co-Promotions

Posted by Elizabeth Kelly on Thu, May 31, 2018 @ 09:05 AM

How well do you know your neighbors—and neighboring businesses? Restaurants are intrinsically a local business. Whether you run a franchise of a multinational brand, or a small start-up, the majority of your customers live in your local community.

Working with neighboring businesses for co- and cross-promotions is an excellent way to grow your customer base. We’ve put together a few ideas for you to put co-promotion to work for your business:

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Topics: restaurant marketing, social media marketing, restaurant promotions, restaurant branding, promotional offer

The Online Customer Experience

Posted by Elizabeth Kelly on Mon, Apr 23, 2018 @ 09:04 AM

A few weeks ago, we described online ordering as the “new front door” for many pizzerias. Your online ordering site is often a new customer’s first experience with your brand. That’s why it’s so critical that the ordering process be seamless from your customer’s point of view.

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Topics: Customer Service, mobile ordering, Online Marketing, Online Ordering, online ordering, Restaurant Marketing, restaurant marketing, Restaurant Technology, SEO

Heat Maps: Using Delivery Data to Understand Your Market

Posted by Elizabeth Kelly on Thu, Mar 15, 2018 @ 09:03 AM

How much do you know about your delivery area and customers? What neighborhoods order most frequently? Which menu items are most popular?

Delivery restaurants have an advantage over other restaurant concepts: a ton of customer data that can help you define and target effective marketing promotions. To order for delivery, your customers need to supply three main pieces of information: their address, name, and order. If customers order online, chances are you also have their phone number and email address.  

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Topics: heat maps, Insights and Best Practices, Restaurant Management, Restaurant Marketing, restaurant marketing, restaurant technology

Valentine’s Day: Promotions that Cater to Couples

Posted by Elizabeth Kelly on Fri, Feb 09, 2018 @ 14:02 PM

Are you preparing special promotions for Valentine’s Day? Many couples make plans to eat out on Valentine’s Day—the biggest date night in North America.

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Topics: customer loyalty, Customer Service, Restaurant Marketing, restaurant marketing, valentine's day

Designing a Pizzeria Loyalty Program

Posted by Elizabeth Kelly on Thu, Feb 01, 2018 @ 11:02 AM

An effective loyalty program can mean the difference between a fickle or strong customer base. As we’ve discussed before, a review of your POS database will likely reveal that the top 5% of your best customers bring in close to 20% of your revenue. Those customers are critical to your ongoing cash flow—and represent your best opportunity for growth, if you can encourage add-on sales and more frequent orders through a rewards program.

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Topics: customer loyalty, mobile ordering, Restaurant Marketing, restaurant marketing, Restaurant Technology, restaurant technology

Super Bowl Sunday: Marketing to Sports Fans

Posted by Elizabeth Kelly on Wed, Jan 17, 2018 @ 08:01 AM

The biggest day in American sports is coming up: Super Bowl. Are you ready?

This year’s Super Bowl falls on Sunday, February 4th, and many restaurants and pizzerias are already preparing. Pizza is the most popular choice for fans at parties and at home. Super Bowl Sunday sends sales spiking for most pizza delivery concepts, with some operators expecting to do double or triple a typical Sunday’s sales.

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Topics: Catering, Delivery, Restaurant Marketing, restaurant marketing, Super Bowl

Customer Frequency: Keep your most valuable customers coming back

Posted by Elizabeth Kelly on Fri, Dec 08, 2017 @ 07:12 AM

Just how much is your most valuable customer worth? More than you would think. According to Venga, your top 5% of customers bring in 20% of your restaurant’s total revenue. That’s a small number of people bringing in a lot of your revenue.

Where do you take your friends for a meal? Your favorite restaurant, of course! Your most frequent customers will likely introduce friends, coworkers, and family to your establishment, as well—and are some of your most likely online reviewers too. So they are absolutely key to increasing your customer base.

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Topics: customer loyalty, Listening to your Customers, Restaurant Marketing, restaurant marketing

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