Already today, I’ve received 12 different email offers from various restaurants and retailers trying to entice me to spend money with them. I also received a stack of catalogs and physical coupons in the mail. Total coupon count for this very regular weekday? 17 (so far).
How many of those coupons will I use? Exactly zero.
As marketing becomes increasingly aggressive, and people are inundated with offers, relevance becomes exceedingly important. To keep your campaigns relevant, you need to be able to rely on your data to measure impact.