A few weeks ago, we described online ordering as the “new front door” for many pizzerias. Your online ordering site is often a new customer’s first experience with your brand. That’s why it’s so critical that the ordering process be seamless from your customer’s point of view.
To your web-savvy customers, loading a slow online ordering website feels like walking up to a restaurant and seeing a long line. They won’t wait. They won’t order—they go somewhere else. For customers who find you online, the ordering site is your new front door.
While it may feel like you have less control over your customers’ first impressions online than you do in the store, that doesn’t have to be the case. Let’s take a look at a few things to look for in an online ordering provider to meet customer expectations and increase online sales.
It’s been a few years since your customers cracked open a phone book to find your number. Today, your customers are searching online, using popular search engines like Google, Bing, and Yahoo—or review sites like Yelp and Trip Advisor. Remember: successful online marketing is about more than social media.
Making sure your customers find you when they search for local restaurants (whether or not you have a an online ordering site) is critical. Google My Business provides a number of tools for local businesses to help you show up first in the search results for your area.
Here’s a quick primer on setting up Google My Business, including new options specifically for restaurants!
Ever tried searching your business name? Besides a basic listing, what info appears? If there’s not much, you’re missing an opportunity to draw more customers to your store. A detailed business profile on Google can make your business easier to find, let hungry diners know what sets you apart, and give searchers additional information—like reviews, hours, and website links. It’s an essential part of a digital marketing strategy for both large and small businesses. And the best part: it’s free!
With more than half of Google searches conducted on mobile devices, Google now places more emphasis on displaying results based on the user’s location. Local search results are listed near the top of the search results, right under any paid ads, or in a sidebar with hours, so getting a placement there gives your business high visibility.
Is your social media marketing campaign reaching your target market?
The hashtag is a new consideration in marketing strategy. According to Social Times, the hashtag was introduced to the masses in 2007 on Twitter by a fellow named Chris Messina who asked his followers “how do you feel about using a # (pound) for groups. As in #barcamp [msg]?
Since its introduction, the hashtag has grown legs not only on Twitter, but also in other popular platforms, including Instagram, SnapChat, and Facebook—as a subtle method of grouping social content and improving search ranking for key terms.
Topics: hashtag, How-to, Insights and Best Practices, pizza POS, POS choice, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SEO, social media marketing, SpeedLine Customers, SpeedLine user
Did you know that more than 80 percent of the people in your trade area use their computers or smart phones to look for local restaurants?
Today, we take a broad look at one of the keys to getting your web site and online ordering system noticed online. Search engine optimization, or SEO, is the process of setting up the pages of your website so that they can be found, indexed and ranked by web search engines like Google and Yahoo, and in turn by people searching online for restaurants like yours.
Topics: customer loyalty, How-to, Insights and Best Practices, Listening to your Customers, online traffic, pizza POS, point of sale, Restaurant Marketing, restaurant marketing, Restaurant Technology, restaurant technology, SEO, SpeedLine Customers, SpeedLine POS