On Point: the restaurant technology blog

Restaurant Marketing: Grow Your Customer Base with Co-Promotions

Posted by Elizabeth Kelly on Thu, May 31, 2018 @ 09:05 AM

How well do you know your neighbors—and neighboring businesses? Restaurants are intrinsically a local business. Whether you run a franchise of a multinational brand, or a small start-up, the majority of your customers live in your local community.

Working with neighboring businesses for co- and cross-promotions is an excellent way to grow your customer base. We’ve put together a few ideas for you to put co-promotion to work for your business:

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Topics: restaurant marketing, social media marketing, restaurant promotions, restaurant branding, promotional offer

From the Archives: Savvy Summer Hiring – How to Spot the Good Students

Posted by Tricia Hoy on Wed, May 03, 2017 @ 08:05 AM

Are you fully staffed for summer? It’s that time of year when students are thinking about how they can earn some money during the summer break.

Many restaurant operators find that hiring reliable staff can present challenges on a regular basis. Hiring seasonal staff has its own unique set of challenges. Before you leap into recruiting, consider these quick tips for savvy summer hiring:

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Topics: employee management, How-to, Insights and Best Practices, pizza POS, point of sale, Restaurant Management, restaurant management, social media marketing, SpeedLine POS, student hiring, Uncategorized

Restaurant Marketing: 5 Ways to Boost Restaurant Sales

Posted by Tricia Hoy on Wed, Apr 26, 2017 @ 09:04 AM

In the restaurant business, selling your service can be as important as selling your goods. Sure, you make great pizzas—but what are your out-the-door and delivery times? Is the pizza arriving to the customer hot? And your staff: how do they measure up?

No matter how great the food is, every restaurant has room for improvement, both in customer service and in bolstering sales.

Let’s take a closer look at 5 things you can use to market your service and your food while boosting profits:

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Topics: contests, customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, point of sale, Restaurant Management, Restaurant Marketing, restaurant marketing, social media marketing, SpeedLine POS, SpeedLine user, upselling

To Hashtag or Not – Tips for Using Hashtags in Restaurant Marketing

Posted by Tricia Hoy on Mon, Jun 13, 2016 @ 08:06 AM

Is your social media marketing campaign reaching your target market?

The hashtag is a new consideration in marketing strategy.  According to Social Times, the hashtag was introduced to the masses in 2007 on Twitter by a fellow named Chris Messina who asked his followers “how do you feel about using a # (pound) for groups. As in #barcamp [msg]?

Since its introduction, the hashtag has grown legs not only on Twitter, but also in other popular platforms, including Instagram, SnapChat, and Facebook—as a subtle method of grouping social content and improving search ranking for key terms.

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Topics: hashtag, How-to, Insights and Best Practices, pizza POS, POS choice, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SEO, social media marketing, SpeedLine Customers, SpeedLine user

Pizza Marketing: Extend Your Reach with Video

Posted by Lisa Siddons on Thu, Jan 07, 2016 @ 07:01 AM

Do you use Facebook or Instagram to promote your restaurants? Video content reaches more of your customers—and it spreads faster than other types of content.

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Topics: customer loyalty, Customer Service, Enterprise, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, Restaurant Management, Restaurant Marketing, restaurant marketing, social media marketing, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized, video content

Restaurant Management: 7 ways to Increase Lunch Sales

Posted by Tricia Hoy on Mon, Nov 17, 2014 @ 08:11 AM

Looking for new ways to increase traffic in your restaurant during a slow lunch?  From specials and promotions to social media marketing, there are key areas you can focus on that can help, without breaking the bank. Read on for 7 ways to increase business at lunch.

The weekday daypart from 11 a.m. to 2 p.m. provides an opportunity to attract business lunches, workers on lunch break, and lunchtime catering business. If you aren’t doing anything to encourage this type of business, you’re missing out on a significant profit opportunity. Try implementing any or all of these tactics to draw business diners.

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Topics: build business at lunch, couponing, Customer Service, How-to, Industry Experts, Insights and Best Practices, Restaurant Management, Restaurant Technology, social media marketing

The Inside View: Transparency in Restaurant Marketing

Posted by Graydon Clarke on Mon, Aug 08, 2011 @ 16:08 PM

Recently, I found myself reading about Domino’s Pizza. Mainly, I was quite interested in the game-changing marketing campaign the popular pizza company launched in 2009.

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Topics: customer loyalty, Industry Experts, Insights and Best Practices, Listening to your Customers, Restaurant Marketing, restaurant marketing, restaurant technology, social media marketing

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