On Point: the restaurant technology blog

Smarter Restaurant Operations: Recovering Lapsed Customers

Posted by Tricia Hoy on Mon, Jan 12, 2015 @ 08:01 AM

There are two marketing statistics you never want to lose sight of: 80% of your sales come from 20% of your customers, and you'll spend 7 to 10 times more to win a new customer than to increase sales from an existing customer.

By targeting offers to existing customers, you can increase revenue for the long term.

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Topics: Database Marketing, How-to, Industry Experts, Insights and Best Practices, lazy customers, Restaurant Marketing, targeted email

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