Delivery customers place orders in a growing number of ways. While you may not accept orders via text or chat today, you probably receive orders regularly by phone and online—and perhaps through one or more third-party ordering services. Increasing the efficiency of your order entry process will help you win more delivery business—and increase delivery profit. Improving the speed and accuracy of order entry helps you reduce errors and shrink labor costs for deliveries up front.
Third-party online ordering services can be a great way to introduce your restaurant to new delivery customers. Many restaurants create partnerships with these companies for that express purpose.
Nearly every operator we met at the 2016 International Pizza Expo was looking for ways to increase sales from web and mobile ordering, and reduce the associated costs.
Some were looking for new online ordering options; others, a more seamless user experience. Some pizzerias had already experienced a shift of more than 40 to 50% of their phone orders to web and mobile—but a surprising number of operators were just getting started online. Overall, these numbers represented a surprisingly small shift from our benchmark study results in late 2014. But with the restaurant operators who had embraced the online ordering model, the conversations at the 2016 Pizza Expo were different.
The move to online ordering has resulted in real reductions in labor costs for most restaurants, but a number of operators commented that it introduces new challenges as well.
Topics: Chowly, Credit Cards, digital sales, How-to, Industry Experts, Insights and Best Practices, International Pizza Expo, Listening to your Customers, Online Ordering, online ordering, payment security, pizza expo 2016, pizza POS, POS choice, restaurant management, restaurant POS, Restaurant Security and PCI, Restaurant Technology, restaurant technology, Security, SpeedLine Customers, SpeedLine POS, SpeedLine users, third party ordering