On Point: the restaurant technology blog

[LIVE WEBINAR] Online Brand Makeover: Winning the Restaurant Delivery Race

Posted by Elizabeth Kelly on Wed, Jun 20, 2018 @ 09:06 AM

We’ve been focusing on online ordering in recent months for a reason. Your customers have high expectations online that have been set by big brands like Amazon and iTunes, and for many customers it’s their first impression of your business. If your online ordering site isn’t delivering the results you’d like, it may be time for an online makeover.

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Topics: Online Marketing and SEO, online ordering, Restaurant Marketing, webinar

Franchise conference coming up? Top 5 reasons to attend.

Posted by Elizabeth Kelly on Wed, Jun 06, 2018 @ 08:06 AM

If you’re a franchise operator, you’re likely invited to some form of regular meeting with other franchisees. How often does your franchise hold franchisee conferences? Once a year, every other year?

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Topics: franchise, trade show, Tradeshows, franchise meeting

Restaurant Marketing: Grow Your Customer Base with Co-Promotions

Posted by Elizabeth Kelly on Thu, May 31, 2018 @ 09:05 AM

How well do you know your neighbors—and neighboring businesses? Restaurants are intrinsically a local business. Whether you run a franchise of a multinational brand, or a small start-up, the majority of your customers live in your local community.

Working with neighboring businesses for co- and cross-promotions is an excellent way to grow your customer base. We’ve put together a few ideas for you to put co-promotion to work for your business:

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Topics: promotional offer, restaurant branding, restaurant marketing, restaurant promotions, social media marketing

Make/Ready/Discard: Managing Stock on Hand

Posted by Elizabeth Kelly on Wed, May 23, 2018 @ 11:05 AM

Take a minute to step into the shoes of your employees. Working once or twice a week part-time, and starting part way through the day, your staff don’t necessarily know how long prepped food has been sitting. Only proper communication can ensure they know what ingredients are good to use, and which ones aren’t.

Print make/ready/discard (MRD) slips from your POS system to label each prep item with the date it was made, when it is ready to be used, and when it needs to be discarded.

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Topics: food cost, food costs, Insights and Best Practices, Inventory, inventory management, Make-ready-discard, Managing stock, MRD slips, portion control

Patio Season Point of Sale Prep

Posted by Elizabeth Kelly on Fri, May 11, 2018 @ 18:05 PM

The weather is warming, and patio season is here. Setting up your restaurant’s patio for summer involves more than pulling out the tables, and adding summer specials and promotions.

Your patio is an extension of your dining area during the summer months. If you offer full service, it’s important that your customers receive the same quality of service indoors and out.

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Topics: Customer Service, pizza POS, point of sale, Restaurant Technology, restaurant technology

Kitchen Display Systems: Increasing Efficiency in Your Pizza Kitchen

Posted by Elizabeth Kelly on Thu, May 03, 2018 @ 09:05 AM

Organizing the back of house can be a roller coaster for many pizzerias. Busy Friday nights, lunch rushes, and condensed dinner times can be the true test of the restaurant’s efficiency in the kitchen. How orders flow through the kitchen is a huge part of the challenge.

There are two popular methods for sending orders from your POS system to the kitchen:

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Topics: kds, kitchen display systems, performance, restaurant POS, Restaurant Technology, restaurant technology

[New Guide] Compatibility Matters: Meeting Your POS Match

Posted by Elizabeth Kelly on Fri, Apr 27, 2018 @ 09:04 AM

Pizza Marketplace recently released a new guide to help pizzerias navigate the process of selecting a new point of sale system, particularly when it comes to compatibility with your restaurant.

Compatibility Matters: Meeting Your POS Match walks restaurant owners through the important considerations about the point of sale systemand their restaurant conceptbefore tying the knot with a compatible POS partner.

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Topics: Guide, Insights and Best Practices, pizza POS, point of sale, POS choice, restaurant POS, Restaurant POS Case Studies, Restaurant Technology, restaurant technology

The Online Customer Experience

Posted by Elizabeth Kelly on Mon, Apr 23, 2018 @ 09:04 AM

A few weeks ago, we described online ordering as the “new front door” for many pizzerias. Your online ordering site is often a new customer’s first experience with your brand. That’s why it’s so critical that the ordering process be seamless from your customer’s point of view.

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Topics: Customer Service, mobile ordering, Online Marketing, Online Ordering, online ordering, Restaurant Marketing, restaurant marketing, Restaurant Technology, SEO

Pay@ the Door: EMV Security and Cost Reductions for Restaurant Delivery

Posted by Elizabeth Kelly on Mon, Apr 16, 2018 @ 09:04 AM

Have you upgraded your payment technology to accept EMV yet? Many pizzeria and delivery restaurant owners have been dragging their feet, as a large percentage of their sales are card-not-present deliveries. For online and delivery orders, pizzerias and delivery restaurants are being charged card-not-present fees—whether they have upgraded to EMV or not. If more than half of your payments are card-not-present, it’s hard to justify the hardware upgrades for EMV.

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Topics: delivery, Delivery, emv, Pay@ the Door, restaurant POS, Restaurant Technology, restaurant technology

Online Ordering: Your New Front Door

Posted by Elizabeth Kelly on Thu, Apr 05, 2018 @ 08:04 AM

To your web-savvy customers, loading a slow online ordering website feels like walking up to a restaurant and seeing a long line. They won’t wait. They won’t order—they go somewhere else. For customers who find you online, the ordering site is your new front door.

While it may feel like you have less control over your customers’ first impressions online than you do in the store, that doesn’t have to be the case. Let’s take a look at a few things to look for in an online ordering provider to meet customer expectations and increase online sales.

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Topics: PCI, mobile ordering, Online Marketing, Online Ordering, online ordering, Restaurant Technology, restaurant technology, SEO, SpeedLine Customers

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