On Point: the restaurant technology blog

What to Consider When Designing Value Meals

Posted by Elizabeth Kelly on Mon, Aug 13, 2018 @ 09:08 AM

 “Would you like to make it a combo?” is a phrase quick service restaurants have drilled into the heads of every customer for generations. Encouraging customers to upsize their meal to include a side and a drink is a popular method of increasing check sizes. It works because customers perceive a deal, and ordering is made simple.

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Topics: combo deal, menu, menu design, menu strategy, upselling, value meal

Reducing PCI Scope and Risk

Posted by Elizabeth Kelly on Wed, Aug 01, 2018 @ 09:08 AM

It seems every few months, we see another news story about a retail or restaurant company that has had customer data breached. And while the big stories make the news, criminals more often target small businesses that have fewer resources to protect themselves.

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Topics: PCI, credit card breach, Credit Cards, emv, payment security, protecting POS data, Restaurant Security and PCI, Theft and Security

Increasing Pizzeria Profitability with Integrated Video & POS Data

Posted by Jeff Corrall on Wed, Jul 25, 2018 @ 08:07 AM

Owning and operating a pizzeria is no easy task. You work long hours, face stiff competition from other restaurants, and are constantly battling against food waste and other forms of shrink.

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Move your customers from third party online ordering sites to your own

Posted by Elizabeth Kelly on Wed, Jul 18, 2018 @ 08:07 AM

Third-party online ordering services can be a great way to introduce your restaurant to new delivery customers. Many restaurants create partnerships with these companies for that express purpose.

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Topics: email marketing, Online Ordering, online ordering, Restaurant Marketing, restaurant marketing, third-party online ordering sites, third party ordering

Setting Customer Expectations: Quoted Delivery Times

Posted by Elizabeth Kelly on Wed, Jul 11, 2018 @ 08:07 AM

How often do your deliveries arrive late? Do you get calls from impatient customers looking for their deliveries, half an hour past the expected time? Accurate promise times for deliveries can help minimize these calls, and increase customer satisfaction—even if the quoted time is longer.

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Topics: Customer Service, delivery, Delivery, delivery fees, delivery zones, email delivery confirmation, pizza delivery, restaurant delivery, restaurant delivery operations

Food Truck Marketing Tips for Summer

Posted by Elizabeth Kelly on Thu, Jul 05, 2018 @ 08:07 AM

Summer may have officially started just last week, but food truck season is already in full swing. With the beginning of the outdoor concert and festival season, here are some marketing tips to drive business on the road:

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Topics: Restaurant Marketing, restaurant marketing, food truck

Improve Your Bottom Line with Business Intelligence

Posted by Jennifer Day on Wed, Jun 27, 2018 @ 08:06 AM

Savvy restauranteurs realize the untapped wealth of information held captive in our POS systems.  Spreadsheets are one of the most widely used tools to organize all that restaurant data.  However, maintaining spreadsheets with inventory tabs, costing tabs, labor tabs, daily sales tabs, etc. can become more of a full-time job in organizing numbers than in using the data to make informed decisions.

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Topics: insight, labor management, restaurant operations, restaurant technology, technology in the restaurant, EventStream integrations

[LIVE WEBINAR] Online Brand Makeover: Winning the Restaurant Delivery Race

Posted by Elizabeth Kelly on Wed, Jun 20, 2018 @ 09:06 AM

We’ve been focusing on online ordering in recent months for a reason. Your customers have high expectations online that have been set by big brands like Amazon and iTunes, and for many customers it’s their first impression of your business. If your online ordering site isn’t delivering the results you’d like, it may be time for an online makeover.

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Topics: Online Marketing and SEO, online ordering, Restaurant Marketing, webinar

Franchise conference coming up? Top 5 reasons to attend.

Posted by Elizabeth Kelly on Wed, Jun 06, 2018 @ 08:06 AM

If you’re a franchise operator, you’re likely invited to some form of regular meeting with other franchisees. How often does your franchise hold franchisee conferences? Once a year, every other year?

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Topics: franchise, trade show, Tradeshows, franchise meeting

Restaurant Marketing: Grow Your Customer Base with Co-Promotions

Posted by Elizabeth Kelly on Thu, May 31, 2018 @ 09:05 AM

How well do you know your neighbors—and neighboring businesses? Restaurants are intrinsically a local business. Whether you run a franchise of a multinational brand, or a small start-up, the majority of your customers live in your local community.

Working with neighboring businesses for co- and cross-promotions is an excellent way to grow your customer base. We’ve put together a few ideas for you to put co-promotion to work for your business:

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Topics: promotional offer, restaurant branding, restaurant marketing, restaurant promotions, social media marketing

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