“Would you like to make it a combo?” is a phrase quick service restaurants have drilled into the heads of every customer for generations. Encouraging customers to upsize their meal to include a side and a drink is a popular method of increasing check sizes. It works because customers perceive a deal, and ordering is made simple.
It seems every few months, we see another news story about a retail or restaurant company that has had customer data breached. And while the big stories make the news, criminals more often target small businesses that have fewer resources to protect themselves.
Owning and operating a pizzeria is no easy task. You work long hours, face stiff competition from other restaurants, and are constantly battling against food waste and other forms of shrink.
Third-party online ordering services can be a great way to introduce your restaurant to new delivery customers. Many restaurants create partnerships with these companies for that express purpose.
How often do your deliveries arrive late? Do you get calls from impatient customers looking for their deliveries, half an hour past the expected time? Accurate promise times for deliveries can help minimize these calls, and increase customer satisfaction—even if the quoted time is longer.
Summer may have officially started just last week, but food truck season is already in full swing. With the beginning of the outdoor concert and festival season, here are some marketing tips to drive business on the road:
Savvy restauranteurs realize the untapped wealth of information held captive in our POS systems. Spreadsheets are one of the most widely used tools to organize all that restaurant data. However, maintaining spreadsheets with inventory tabs, costing tabs, labor tabs, daily sales tabs, etc. can become more of a full-time job in organizing numbers than in using the data to make informed decisions.
We’ve been focusing on online ordering in recent months for a reason. Your customers have high expectations online that have been set by big brands like Amazon and iTunes, and for many customers it’s their first impression of your business. If your online ordering site isn’t delivering the results you’d like, it may be time for an online makeover.
If you’re a franchise operator, you’re likely invited to some form of regular meeting with other franchisees. How often does your franchise hold franchisee conferences? Once a year, every other year?
How well do you know your neighbors—and neighboring businesses? Restaurants are intrinsically a local business. Whether you run a franchise of a multinational brand, or a small start-up, the majority of your customers live in your local community.
Working with neighboring businesses for co- and cross-promotions is an excellent way to grow your customer base. We’ve put together a few ideas for you to put co-promotion to work for your business: