On Point: the restaurant technology blog

Beat the Holiday Blues with Gift Cards

Posted by Lisa Siddons on Wed, Jan 30, 2013 @ 13:01 PM

Are your restaurant sales suffering from a case of the post-holiday blues? Gift cards can help smooth out the post-holiday drop in sales, because many are given in December and redeemed in the New Year.

Why carry gift cards?

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, Restaurant Management, Restaurant Marketing, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users

Protecting your POS Investment: Compliance as insurance.

Posted by Tricia Hoy on Wed, Jan 30, 2013 @ 13:01 PM

New technology is driving major changes in the restaurant business—and along with the change, new security risks. Your point of sale system is at the center of all of it. That’s why due diligence is critical when considering a system purchase.

Are your restaurant systems compliant with Payment Card Industry data security standards?

While too many restaurant operators may not be familiar with PCI and PA-DSS as more than acronyms, they should be. These security standards, embraced by the major credit card companies, mandate security controls in restaurants—including the point of sale system and network—to protect cardholder data. The vast amount of personal and purchase information POS systems retain can make them targets for hackers.

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Topics: How-to, Industry Experts, Insights and Best Practices, loss prevention, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant Technology, restaurant technology, Security, SpeedLine POS, SpeedLine user, SpeedLine users

NRA Sales Forecast for 2013: Turn to Technology

Posted by Tricia Hoy on Sat, Jan 19, 2013 @ 13:01 PM

The National Restaurant Association (NRA) recently released its industry forecast for 2013. Once adjusted for inflation, forecast sales figures are pretty much the same as last year’s—disappointing for operators hoping for a more optimistic outlook. But it’s not all doom and gloom—three areas offer a glimmer of opportunity in the current "challenging environment."

Although the tone of the NRA forecast is largely cautious, survey data given in a summary of the forecast in Chain Pulse magazine points to three areas that hold promise for improving the customer experience and increasing your market share in 2013: customer loyalty, take-out, and technology.

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Topics: Uncategorized

Employee Management: 5 Tips for Training a Restaurant Manager

Posted by Tricia Hoy on Sat, Jan 19, 2013 @ 12:01 PM

Restaurant operators know that hiring and training managers is a critical factor in growing the business. Things happen fast in a busy establishment, and on-the-fly decisions are crucial to keep the business running smoothing. When you aren’t there, your managers make those game-time calls.

While experience is key, hiring a manager with a strong personality that meshes well with your own is also important. Communication is also crucial. If you can’t talk to your managers, you aren’t going to get what you need from them. But finding the right manager is only the first step. Keep these 5 tips in mind as you establish a relationship with new managers—and coach them to run the business efficiently.

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Topics: Customer Service, employee management, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant POS, SpeedLine Customers, SpeedLine POS

Restaurant Management: Labor planning and cost control

Posted by Tricia Hoy on Sat, Jan 19, 2013 @ 11:01 AM

The National Restaurant Association and Deloitte & Touche estimate that food and labor costs together represent 61 to 77 cents of every dollar in restaurant sales. Savings in either area drop straight to the bottom line as profit.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine user, SpeedLine users

New York Pizza uses eThor marketing and e-commerce platform to drive a 32% increase in online sales

Posted by Jennifer Wiebe on Sat, Jan 19, 2013 @ 11:01 AM

Last week, eThor announced a free social media marketing dashboard for SpeedLine users. In a new case study released this week, eThor shows the solution in action at a small multi-unit pizza company in California.

Nine months ago, looking for a new marketing approach to drive sales online, New York Pizza agreed to be the pilot location for a new integration between eThor and SpeedLine POS.

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine user, SpeedLine users

Restaurant Industry Insights: Technology savvy makes customers not only impatient but unforgiving.

Posted by Jennifer Wiebe on Sat, Jan 19, 2013 @ 11:01 AM

Last week, Retail Information Systems News editor Joe Skorupa shared some "epic quotes" overheard at the NRF 2013 Big Show. This insight from Lori Mitchell-Keller of SAP caught my attention.

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, Restaurant Technology, restaurant technology, SpeedLine Customers, SpeedLine POS

Pizza Point of Sale: Marketing from the POS Database

Posted by Tricia Hoy on Sat, Jan 19, 2013 @ 09:01 AM

 

In part three of this series on the unique requirements of pizza point of sale, we outline the benefits of customer database marketing.

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Topics: customer data, Customer Service, Database Marketing, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user

The Inside Track to Managing Pizza Inventory and Food Cost

Posted by Tricia Hoy on Sat, Jan 19, 2013 @ 09:01 AM

Most restaurant operators recognize that inventory is like cash on their shelves. Waste, over-stocking, theft and spoilage come right off the bottom line—often to the tune of thousands of dollars per year. But the right software can identify where this shrink is happening so you can eliminate it. Trouble is, many applications fall apart in a pizza environment.

Restaurant chains have long realized that effective control can make the difference between success and failure. But a pizza menu introduces complexities that can make inventory difficult to manage.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, Inventory, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

Pizza Point of Sale Part 2: Professional Service

Posted by Tricia Hoy on Sat, Jan 19, 2013 @ 08:01 AM

In Part 2 of this series on what makes pizza and delivery point of sale different, we dig into the professional service requirements of a pizzeria or delivery restaurant.

Click here to read Part 1 of this series, "Pizza Point of Sale: 3 Factors that can Make a Pizza Menu Too Hot to Handle."

Most people would agree: service and food quality are the two main considerations in choosing a place to eat. As a restaurant operator, providing quality service (and of course your great food!) keeps guests coming back.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, restaurant marketing, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Engaging Restaurant Employees for Better Service and Higher Profit

Posted by Tricia Hoy on Tue, Jan 15, 2013 @ 12:01 PM

 

A few weeks ago, Pizza Marketplace published an article on higher customer service rankings for restaurants with "engaged" employees. The article, based on a DecisionWise study, focused on the direct link between employee engagement, service, and restaurant profitability.

According to Dr. Paul Palmer, DecisionWise director of Consulting Services, "A strongly correlated relationship between customer satisfaction and employee engagement directly relates to the profitability and long-term viability of a customer-centric company."

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Topics: Customer Service, employee management, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

From the Archives: Top Customer Loyalty Drivers for Pizza Takeout and Delivery Restaurant Concepts

Posted by Tricia Hoy on Mon, Jan 14, 2013 @ 15:01 PM

In 2013, Pizza Marketplace published the results of a survey of consumers in the US to determine the top loyalty drivers for pizza takeout restaurant concepts. While value, location, and discounts topped the responses, what surprised me was having "great-tasting food" ranked as only the sixth most important factor.

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, restaurant, restaurant management, restaurant marketing, restaurant POS, Restaurant POS Case Studies, Services, SpeedLine Customers

2014 Restaurant Trends: Snacking!

Posted by Tricia Hoy on Sun, Jan 13, 2013 @ 15:01 PM

Research and consulting firm Technomic reports that snacking (eating smaller meals and snacks more often) will be a growing trend in 2014. Restaurant operators can take advantage by catering to the snacking-and-sharing consumers: with car-friendly packaging, pairings, trios, and tapas.

2014 is shaping up to be a successful year for the restaurant industry. With an improving economy, operators can shift their focus from budget conscious consumers to improving profits through trends that get new customers through the door.

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Topics: Catering, Customer Service, food cost, food costs, Industry Experts, Insights and Best Practices, Listening to your Customers, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant POS, SpeedLine POS, SpeedLine user

Pizza Point of Sale: 7 Restaurant Technology Must-Haves

Posted by Tricia Hoy on Sun, Jan 13, 2013 @ 11:01 AM

Today, thriving in the restaurant industry takes more than business savvy and luck. Successful restaurant companies are learning new ways to use technology to get ahead. From modern point of sale systems to technology integrations, the complexities of pizza operations make certain technologies a must.

The pizza business is weirdly complicated. From outside the industry, you wouldn’t think so, but the complexities of create-your-own pizzas, half-and-half items, delivery, and web orders—just for starters—mean that operating a pizza delivery restaurant today requires more than just a cash register and a phone.

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Topics: Customer Service, Database Marketing, employee management, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

7 Tech Tips Towards a More Profitable 2013 for Your Restaurant Business

Posted by Tricia Hoy on Thu, Jan 10, 2013 @ 08:01 AM

Welcome to 2013! The New Year is often a time for reflection and resolutions. Let’s start the New Year off right.

With technology changing so fast, we’re going to dig a little deeper into the technology that helps you run your restaurant—and some new advancements coming down the pike in 2013.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine user

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