On Point: the restaurant technology blog

What’s driving hundreds of restaurant execs to Vegas this week?

Posted by Jennifer Wiebe on Mon, Feb 25, 2013 @ 14:02 PM

What is the Multi-Unit Restaurant Technology show? This week, it’s where you’ll find more than 500 restaurant chain executives, a small group of sponsor companies, and the staff of organizers from Hospitality Technology magazine—all meeting up for three days of hands-on workshops and idea sharing, networking, and new technology demonstrations.

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant Technology, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine POS News, SpeedLine user, Tradeshows

Employee Management for the Restaurant Operator

Posted by Tricia Hoy on Tue, Feb 19, 2013 @ 14:02 PM

Restaurant chains rely on technology to streamline operations. Employee management is one key area they focus on; from labor stats and scheduling to security and performance, keeping close track is just as important as managing the inventory on the shelves.

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Topics: Customer Service, employee management, How-to, Industry Experts, Insights and Best Practices, Restaurant Management, restaurant management, Restaurant Marketing, restaurant POS, Restaurant POS Case Studies, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

Why Industry Trade Shows Are Important for Your Restaurant Business

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 15:02 PM

One of the best parts of participating in an industry trade show for the vendors who exhibit there (especially those without local reps) is the luxury of talking with you in person. Speaking with your vendors can be invaluable to your business as well: you’ll find out about new features and services early, build relationships, and foster stronger partnerships with the vendors who help you deliver a consistently great product to your guests.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine user, Tradeshows

From the Archives: Pizza Point of Sale and the Guest Experience

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 15:02 PM

In another look back at a popular post, we discuss key guest experience factors in selecting a point of sale system for pizza and delivery restaurant concepts.

Most people would agree that service and food quality are the two main considerations in choosing a place to eat. As a restaurant operator, providing quality service (and of course great food!) keeps guests coming back.

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Topics: Customer Service, Enterprise, How-to, Industry Experts, Insights and Best Practices, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant Technology, restaurant technology, SpeedLine POS

Systemizing Upselling: A Best Practices Guide

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 15:02 PM

Training staff to upsell consistently is, frankly, an uphill battle. But when it comes to selling more, restaurants have an great advantage over other businesses. Your guests typically won’t take suggestive selling as a pressure tactic. In fact, they will usually regard upselling as good service. Often they believe they're getting a better deal for their money.

That’s why in a recent Caterer and Hotel keeper survey, 83.6% of restaurant operators agreed that teaching your staff to upsell was "highly effective" in increasing order size and profitability.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, Restaurant Management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, restaurant technology, SpeedLine POS

SpeedLine User of the Month: Cozzola’s Pizza – Fort Collins

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 15:02 PM

This month, we are featuring SpeedLine user Cozzola’s Pizza in Fort Collins Colorado. Not only is their pizza unbelievable (ask anyone), but Dave Cozzola’s hands-on dedication to his restaurant is remarkable.

An interview with Dave Cozzola: Cozzola’s Pizza, Fort Collins, Colorado.

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Topics: customer loyalty, Customer Service, employee management, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu pricing, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, restaurant technology, SpeedLine Customers, SpeedLine POS News, SpeedLine user

Part 3 – Growth & Expansion: Driving Profits with Menu Engineering

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 15:02 PM

 

In part III of a series on positioning your restaurant for growth, we dig deeper into best practices for design. A profitable menu is one where every item comes close to contributing equally to gross profits, either through margin or sales volume.

The quality of your food choices determines whether people will refer their friends and come back again. The menu is a significant factor in shaping your brand image and setting guest expectations. A strong menu sells more product, describes your offerings in an appealing way, and reinforces your brand—all of which have an impact on profitability.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, Restaurant Technology, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

5 Keys to Successfully Rolling out a New Pizza and Delivery POS System

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 15:02 PM

 

You’ve done your research and selected a point of sale system for your business. The paperwork is done and installation booked. Now what? You’re eager to get things rolling, but time is short, and you’re unsure where to start.

A successful point of sale experience begins with a professional installation and through on-site training. Your POS vendor’s installation team should be in regular contact to answer your questions and help you prepare.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, Restaurant Technology, restaurant technology, SpeedLine user

5 Guest-Driven Restaurant Marketing Strategies

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 14:02 PM

Your existing customers are your bread and butter, and marketing programs that target them directly will be more effective than virtually any other marketing investment.

You are always looking for new ways to market your business and brand. But your wisest marketing investments will nearly always be those that specifically target your loyal guests. Here are five guest-driven marketing strategies you can put to work for your restaurant business:

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Topics: customer loyalty, Customer Service, Database Marketing, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, restaurant, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS

Digital Signage: 5 Hard-to-Ignore Benefits for Restaurant Operators

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 14:02 PM

Despite the upfront expense, leveraging digital signage in your restaurant can increase sales, brand awareness and overall customer satisfaction.

While cost seems to be the biggest deterrent for restaurant operators considering the switch to digital, the potential ROI may surprise you. With an estimated 14.3% of restaurants reporting an increase of 5% in sales, this is a technology trend worth exploring.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine POS, SpeedLine user, SpeedLine users

Part 2 – Growth & Expansion: Successful Branding

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 14:02 PM

Perception is everything. Your brand is more than a logo, and it goes far beyond the colors you use in your decor and the images and fonts you choose for your advertising. Ultimately, your brand is the experience your guests come to expect from your restaurants. It’s their reaction to all the choices you make—from image to messaging to service and food choices. Growing your brand means considering the impact of all those business choices.

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant Technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

Don’t Quit on your Website: Why Your Facebook Page is NOT a Replacement

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 14:02 PM

Facebook, while a popular social media channel for restaurants, should never replace your company website. If you are hoping for more than just a passing glance at your business, a website is essential to get your restaurant business found online.

Brand-building and search optimization are critical for independent restaurants and small to medium-sized chains. Why? Because if people can’t find you easily on the internet, you are missing out on the fastest growing source of new business.

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine POS, SpeedLine user, SpeedLine users

Part 1 – Restaurant Growth & Expansion: Looking for Dramatically Different

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 14:02 PM

How are you different from your competition? Do you pride yourself on a unique menu or dining experience? Positioning a restaurant concept for growth is critical to your long-term success.

In Part 1 of a new series on Restaurant Growth and Expansion, we look at the quest to be dramatically different.

When it comes to differentiating your business, subtlety is rarely an asset. Consumers need to clearly understand what makes your restaurant concept different. That’s one of the key factors that inspires a desire to check it out. Word of mouth alone can position you for growth when your story—and the experience you design for your guests—is compelling enough that people want to talk about you.

Here are 5 points of differentiation you might consider for your business:

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Topics: customer loyalty, Customer Service, employee management, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS

What’s Your Web & Mobile Ordering Strategy?

Posted by Jennifer Wiebe on Sat, Feb 16, 2013 @ 13:02 PM

At Pizza Expo a few weeks ago, a SpeedLine customer in upstate New York shared that he is considering adding web ordering now, while he still has the opportunity to be the first in his small town. Other customers said they were looking for ways to improve their web/mobile results, and debating changes to their websites or providers.

Twenty years after Pizza Hut launched its first web ordering site, the pizza industry is still all over the map in terms of web and mobile ordering strategy.

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Topics: How-to, Industry Experts, Insights and Best Practices, mobile ordering, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, restaurant POS, Restaurant Technology, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users

Keeping an Eye on Tech Trends that Can Affect your Restaurant Business

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 13:02 PM

Keeping an eye on technology trends is a challenge for any restaurant operator, but one that is vital to staying profitable. Staying ahead of the curve means staying ahead of the competition.

Technology has been changing the way restaurants do business for a long time. From integrated online ordering with your point of sale, to mobile ordering and payments, increasing profits with technology is an important part of staying in business.

Here are 4 trends for 2014 to keep an eye on:

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Topics: Industry Experts, Insights and Best Practices, restaurant POS, Restaurant Technology, restaurant technology, SpeedLine POS, SpeedLine user

Growth and New Faces: Management Changes at SpeedLine

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 13:02 PM

Growth is always the goal, and at SpeedLine we’ve seen a lot of it. Since the first SpeedLine release in 1997, we’ve made major changes that go beyond the SpeedLine software. With the latest wave of growth both in our staff and our customer base, we have made some strategic changes at the management level.

Meet the new faces, and some familiar ones in new roles:

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Topics: employee management, pizza POS, point of sale, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine POS News, SpeedLine users

“Heartbleed” Bug and the POS: Upgrades Required for SpeedWeb and Monetra Users

Posted by Jennifer Wiebe on Sat, Feb 16, 2013 @ 13:02 PM

This week, the newswires blew up with the news that a major security vulnerability affecting half a million websites and web applications may have been exposing users' personal information and passwords to hackers.

A BBC article that described the "Heartbleed" bug as "one of the biggest security issues to have faced the internet to date."

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Topics: pizza POS, point of sale, restaurant POS, Restaurant Security and PCI, Restaurant Technology, restaurant technology, Security, SpeedLine Customers, SpeedLine POS, SpeedLine POS News, SpeedLine user, SpeedLine users

Are you still running Windows XP?

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 12:02 PM

As we started discussing with customers last year, tomorrow—April 8, 2014—Microsoft will discontinue support for the Windows XP operating system. This means that future versions of most software applications, including SpeedLine POS, will not be compatible with XP. Like most software vendors, SpeedLine will also end technical support for issues involving XP.

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Topics: Customer Service, Industry Experts, Listening to your Customers, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, Restaurant Security and PCI, restaurant technology, Security, SpeedLine Customers, SpeedLine POS News

Summer Promotions & Database Marketing That Can Help Drive Restaurant Profits

Posted by Tricia Hoy on Sat, Feb 16, 2013 @ 12:02 PM

Started planning your marketing campaigns and promotions for summer yet? It’s coming up fast!

Whether you operate in a busy summer tourist area, or tucked away in a residential zone, consumers can be inspired to open their wallets when the sun is shining and patios are calling. Competing with the BBQ can be a challenge for pizzerias, but during the warmer months, no one wants to cook indoors. So take advantage of the weather by trying these simple promotional ideas to bring summertime guests to you:

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Topics: Customer Service, How-to, Insights and Best Practices, Restaurant Management, restaurant management, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user

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