On Point: the restaurant technology blog

8 Effective Marketing Tools That Won’t Break the Bank

Posted by Tricia Hoy on Thu, May 23, 2013 @ 14:05 PM

Even on a shoe-string budget, restaurants need to market themselves in order to keep customers coming in the doors. With competition on every street corner, independent operators and franchisees face the same challenges in setting themselves apart in their local markets without breaking the bank.

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Topics: Uncategorized

Email Reminder Marketing: 4 Tips to Build Guest Retention

Posted by Tricia Hoy on Tue, May 21, 2013 @ 13:05 PM

 

Everyone sends newsletters these days and for good reason: They work. But what are you sending to ensure your guests come back? Customer retention is a never-ending challenge, but understanding how you can use your email marketing campaigns to increase their loyalty, can and will lead to an increase in your profits.

Email is a great touch point for communicating with your existing customers, so it makes a lot of sense to maximize the impact these guests can have on your bottom line. Here are 4 examples of reminder marketing tactics to increase guest retention:

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Topics: customer data, customer loyalty, Customer Service, Database Marketing, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, restaurant, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user

Promoting Facebook Posts: Does it Work?

Posted by Tricia Hoy on Tue, May 21, 2013 @ 13:05 PM

One of the frustrations with Facebook marketing is that the kind of visibility you once could get online for free now comes with a pricetag. In the past year, it has become much more difficult to get your brand page posts to appear in your fans’ news feeds. Probably the best way to improve your chances is via Facebook Promoted Posts. But how can you make them improve your guests’ engagement?

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, restaurant, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS

Restaurant Loyalty: 7 Tips for Building a Loyal Customer Base

Posted by Tricia Hoy on Tue, May 21, 2013 @ 13:05 PM

Customer loyalty is a critical success factor for any restaurant. This has never been more apparent than in the past several years, where you have had to fight harder for a share of your guests’ limited disposable income.

Loyalty matters. Selling more to current customers is easier, and cheaper, than finding and selling to new ones. Your current customers also tend to buy more, more often. And they are more likely to recommend your restaurant to their friends and family.

So what can you do to build loyalty? Here are seven ways you can engage and reward guests:

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Topics: customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS, SpeedLine user

Driving Online Sales: Bundles & Deals

Posted by Tricia Hoy on Tue, May 21, 2013 @ 11:05 AM

Restaurants with online ordering sites are reporting significant revenue gains. Restaurant operators are finding new ways to increase ticket size and order frequency online. One of the most successful methods? Bundles and deals.

When restaurant operators talk about the impact of a point of sale system on their businesses, the conversation usually centers around things like speed of service, cost control, efficiency, and order accuracy. But one of the fastest routes to POS payback is to put the point of sale system to work driving sales volume, both onsite and online.

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Topics: customer loyalty, How-to, Industry Experts, Insights and Best Practices, mobile ordering, Online Ordering, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant Technology, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine users

Marketing to Children – Pizza Expo Review

Posted by Lisa Siddons on Tue, May 21, 2013 @ 11:05 AM

In a seminar at the International Pizza Expo this year, Dan Collier (Pizza Man Dan’s, Port Hueneme, CA) shared some pointers for marketing to reach parents through their kids.

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Topics: Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine POS, SpeedLine user

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