On Point: the restaurant technology blog

Make that a Meal: Combo Deal Ordering Made Easy

Posted by Lisa Siddons on Thu, Jan 28, 2016 @ 07:01 AM

Meal deals are popular with restaurant operators and customers alike, for some good reasons:

  • They let you group high-margin items to increase profit.
  • Customer perceive them as high value, so they are attractive to bargain-seekers—even without a significant discount attached.
  • They’re convenient and easy for customers to order, so they improve customer service while increasing order size.
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Topics: combo deal, customer loyalty, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine POS, SpeedLine user, value meal

From The Archive: 5 Keys to Using Limited Time Offers to Drive Profits in Your Restaurant

Posted by Tricia Hoy on Mon, Jan 25, 2016 @ 07:01 AM

Feeling the post-holiday slump? From the On Point archives, 5 keys to increasing restaurant sales and profitability with LTO's.

Limited time offers (LTOs), can drive revenue quickly, despite the short redemption window. LTOs create opportunities to promote your brand to new market segments or to build a fan-base for a new menu item. By only offering the deal for a short time, you create a sense of urgency that can boost demand and drive profits.

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Topics: How-to, Industry Experts, Insights and Best Practices, Limited time offers, Listening to your Customers, LTO's, point of sale, POS choice, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant Technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

Point of Sale 2020: What You Need to Find Out at NAPICS and Pizza Expo

Posted by Jennifer Wiebe on Fri, Jan 22, 2016 @ 07:01 AM

Over the next eight weeks, two of the leading pizza and delivery trade shows are happening. At the National Association of Pizza and Ice Cream Show (NAPICS) this month, and at International Pizza Expo in March, you can see and sample the latest and greatest from virtually every supplier to the pizza and delivery industries.

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Topics: How-to, Industry Experts, Insights and Best Practices, International Pizza Expo, NAPICS, pizza POS, point of sale, POS 2020, POS choice, restaurant POS, Restaurant Technology, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, Tradeshows

From The Archives: Two Keys to Online Ordering Revenue Generation

Posted by Jennifer Wiebe on Mon, Jan 18, 2016 @ 08:01 AM

Web and mobile ordering drive revenue. What’s less clear is how.

Certainly there is a percentage of revenue you get through a website or mobile app that you might never get otherwise. With online options so readily available, some people just won’t make a phone call to order pizza anymore.

For some chains, order totals are higher online. You’ve seen statistics from the web ordering companies–from 5 to 35% increases in order size.

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Topics: Insights and Best Practices, mobile ordering, Online Ordering, online ordering, Restaurant Marketing, Restaurant Technology

Overhaul Food Cost with Inventory Tracking at the Point of Sale

Posted by Tricia Hoy on Thu, Jan 14, 2016 @ 08:01 AM

It’s that time of year—a new year and a clean start in the restaurant. This is an opportunity to take stock of what you have and what you’ll need to increase productivity, streamline operations, and lower food cost.

Used consistently, your POS system’s software should help you increase restaurant profits. At Nancy’s Pizza, for example, implementing inventory software and portion controls cut food cost by 5%.

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Topics: Enterprise, food cost, food costs, How-to, Inventory, Listening to your Customers, menu management, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Services, SpeedLine Customers, SpeedLine POS, SpeedLine user

Are your customers cheating on you online?

Posted by Courtney de Wolde on Mon, Jan 11, 2016 @ 08:01 AM

Online ordering is far from new. But the restaurant brands who do it best may well be eating your lunch.

It’s no secret that chains make up a huge share of the US pizza market. But between 2013 and 2014, a new dynamic came into play. Over a one-year period, larger pizza chains with online ordering increased their share of pizza orders from 47% to more than 52% of US pizza sales (NPD Group).

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Topics: customer loyalty, delivery, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, Online Ordering, online ordering, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user

Pizza Marketing: Extend Your Reach with Video

Posted by Lisa Siddons on Thu, Jan 07, 2016 @ 07:01 AM

Do you use Facebook or Instagram to promote your restaurants? Video content reaches more of your customers—and it spreads faster than other types of content.

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Topics: customer loyalty, Customer Service, Enterprise, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, pizza POS, point of sale, Restaurant Management, Restaurant Marketing, restaurant marketing, social media marketing, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized, video content

Pizza – Look How Far We’ve Come…and Where We’re Going

Posted by Tricia Hoy on Mon, Jan 04, 2016 @ 07:01 AM

The modern pizza that we know today is said to be traced back to baker and restaurant owner, Raffaele Esposito of Naples in 1889. As the legend goes, the three ingredients of the classic Margherita that started the modern day phenomenon are: mozzarella, tomatoes, and basil, coincidentally the colors of the Italian flag.

According to Inventors Expert, Mary Bellis, this pizza is named after Queen Margherita, who was visiting Esposito’s restaurant with her husband, Italian King Umberto. Pizza was then brought to North America by Italians, and the first pizzeria was opened in New York City in 1905.

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Topics: customer loyalty, Customer Service, delivery, Delivery, food cost, How-to, Industry Experts, Listening to your Customers, mobile ordering, Online Ordering, online ordering, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, restaurant POS, Restaurant POS Case Studies, Restaurant Technology, Services, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

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