How well do you understand your delivery business? Orders are dispatched out the door, but without direct customer feedback, do you really know if your deliveries are on time?
An analysis of data over time can uncover issues that may be impacting your business. But it can be difficult to look at a spreadsheet of numbers and intuitively understand what the numbers mean. Visual analytics software is different. A solution like LiveMaps can give you a different view of delivery performance.
By using heat maps, where the values are represented as colours shown on a map, problems such as late deliveries in a particular area literally “pop out” at a glance.
You can use the same visual analytics tools to look at coupon usage, revenue, and more, by region, neighborhood, and street.
As covered in a previous post, you can use visual analytics to identify changing demographic trends, and discover new potential markets. Get insights that help you target your next marketing campaign. Understand where your best customers live, new neighborhoods with potential, and areas where you have not been able to gain a foothold.
Also apply visual analytics to analyze late delivery stats, and identify problem delivery drivers, or zones. If late deliveries in an area are a new problem, check for changes in your delivery routes. Is a main road under construction? Has there been an increase in traffic in that area? Were all your deliveries late last Saturday due to traffic from a concert? By analyzing the reasons for changes in your delivery times, you can correct problems and prepare for future incidents.
The point of sale system at your delivery restaurant is full of untapped information that, recognized quickly and put to use, can save your business money.
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Posted by Elizabeth Kelly
As the Marketing Specialist for SpeedLine Solutions Inc., Elizabeth is the Managing Editor for On Point: The Restaurant Technology Blog. Have an idea for an article? Send her a message!| Author's website