Summer may have officially started just last week, but food truck season is already in full swing. With the beginning of the outdoor concert and festival season, here are some marketing tips to drive business on the road:
- Your food truck is constantly moving, so keep fans informed of where you will be next. “Check-in” on social media wherever you park so your customers can find you right on the map! In turn, encourage your customers to check-in on Facebook when they visit your truck. Did you know that Facebook sends a reminder to review your business to anyone who checks in there?
- Make sure you tag events or use relevant social hashtags for your upcoming locations. Are you working an upcoming concert? Tag the organizers in posts, and use the official show hashtags. Excited concert goers will see your posts, and know to look for you at the show.
- Build relationships with other local businesses. Get to know the people at local offices by handing out menus and offering lunch specials.
- Get on Instagram. Instagram has proven that people love looking at pictures of puppies and food. Take time to get some quality photographs of your food and make an effort on the platform. And as with other social channels, get involved on Instagram with events and businesses using hashtags, check-ins, and tags.
- Keep the line moving. Hungry people aren’t known for their patience. While having a line may mean your truck is popular, one that’s not moving will scare customers away. In the case study “Life in the Fast Lane: Freddy’s Food Truck Wins Service Race with SpeedLine POS”, Freddy’s Frozen Custard & Steakburgers franchisee Cash Shelton explains how integrating a full point of sale boosts speed of service in his truck.
“When multiple trucks are present we move the line quicker and more efficiently than most. Without a full point of sale and five kitchen display screens, we couldn't do that.” Investing in the technology to get orders out quicker will keep your customers happy.
- Do you have a store location in addition to your food truck? Use your food truck to promote your restaurant, and your restaurant to promote your food truck. A few years ago, I tried out a food truck with the most delicious West Indian food. I made sure to know whenever they were in my area for the rest of the summer—but I didn’t find out they had a brick-and-mortar location until a year later, when I stumbled upon it. By not advertising their restaurant on their food truck’s social media pages or at their truck, they missed out on a year’s worth of my business.
Want to learn more about food truck marketing and technology? Read the case study: