Online ordering is increasingly a necessity for delivery restaurants. According to a study by orderTalk, almost two thirds of Americans order meals online. But as online ordering has gained popularity, customer expectations have also increased.
Here is a look at how five pizza chains are tackling those expectations—and what makes them awesome.
Pizza Ranch makes it easy to order a portioned pizza, with halves and toppings easy to select on the order page. The site walks customers through ordering package deals, and the order is on display at all times during the process. At checkout, the site suggests additional items that pair with the customer’s order. On top of that, the site is consistently branded throughout, ensuring customers can feel the true “Pizza Ranch experience.”
Donatos pizza shows off their pizzas and subs with mouth watering pictures that can be moused-over for a description. On mobile, the website is simple to navigate, guiding the customer through the process and suggesting additional items. The large, easy to find buttons ensure customers know exactly where to go next.
Easy to read and navigate seems to be the goal on the Papa John’s site. The online ordering pages are part of the main website, so ordering is seamless for site visitors—they can order right from the menu. Descriptions are well written and detailed.
Each menu item can be customized, and the best part is how they show it. Entertaining animations show each topping falling onto the pizza as it’s selected.
Menu items are added to the cart until the customer is ready to checkout. Each time an item is added, the site suggests products often sold with that item to increase add-on sales.
Boston Pizza’s online ordering isn’t only integrated with their website; it’s a major part of it. The site auto-detects the customer’s location and lets them set a “My BP” store. A large photo of the item appears on the same page as the options for customizing it. And customers can choose from several upgrade options (extra sauce, extra cheese, side upgrades) – boosting ticket totals.
The process is user-friendly with each step (from location, to ordering, to payment) flowing seamlessly from one to the next. And most important, the entire process is mobile friendly.
At Papa Murphy’s online, a popup encourages visitors to sign up for the “Dinner Circle,” collecting email addresses for further marketing.
Select your nearest location on the map to order directly from them. The site conveniently lists the store’s hours and address here as well.
The truth is that while professional photos and consistent branding make an impression, the most important thing is having your restaurant online and able to accept orders. Your customers are looking for the easiest way to order food from your restaurant.
Can your customers order from you online? SpeedLine Connect lets you integrate online ordering services with your SpeedLine POS using the online ordering provider of your choice.
See our online ordering technology partners.