While our heads are full of back to school and end-of-summer, gift card deadlines are looming. If you are thinking about introducing a gift card program in time for the holidays, now is the time.
Why gift cards?
Gift cards are an excellent way to increase your revenue not only during the holiday season, but into the new year.
We already know that giftcards outperform other strategies. But why? Because:
- unlike coupons or discounts, gift cards are prepaid, and don’t require a large investment for the business;
- gift cards introduce your restaurant to new customers;
- 55% of gift card holders will come back more than once;
- and more than 50% of consumers spend more than the card’s value when redeeming them.
Gift card strategies require only a small investment, and they make sense for your customers too. A gift card to their favourite restaurant makes an ideal last-minute Christmas, birthday, thank you, or special occasion gift. They work especially well for the difficult-to-buy-for.
Spread the word.
When a customer walks into your restaurant, is your gift card display in view? Make sure your cards are easy to find in your store, and perhaps also in partnering local businesses. The first, and simplest, way to market your cards is to display them prominently for your customers to see.
Tell the world that you have gift cards available by mentioning them on your website, social media pages, or on box toppers just before the holiday season. Run promotions that treat the buyer by offering a them something in addition to the gift card, such as a free slice with the purchase of a $30 gift card. Keep your employees motivated with contests that reward them for selling gift cards.
The holidays may seem far in the future, but gift card setup and ordering can take weeks. Contact your chosen gift card provider to start the ball rolling, so you have your cards in time for Black Friday holiday shopping.
Posted by Elizabeth Kelly
As the Marketing Specialist for SpeedLine Solutions Inc., Elizabeth is the Managing Editor for On Point: The Restaurant Technology Blog. Have an idea for an article? Send her a message!| Author's website