On Point: the restaurant technology blog

'Tis the Season for Gift Cards

Posted by Elizabeth Kelly on Wed, Aug 29, 2018 @ 08:08 AM

While our heads are full of back to school and end-of-summer, gift card deadlines are looming. If you are thinking about introducing a gift card program in time for the holidays, now is the time.

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Topics: restaurant marketing, Restaurant Marketing, holiday restaurant marketing, holiday marketing, gift cards, gift card, Paytronix, StoreCard

Paytronix Guest Post: With Our Powers Combined… We Are Gift Card Integrated!

Posted by Tara Eriksen on Wed, Sep 21, 2016 @ 07:09 AM

In the latest SpeedLine Point of Sale software release, we introduced a new gift card integration with long-time loyalty partner Paytronix. This week, we invited Paytronix’s own Tara Eriksen to tell you a little more about it.

Batman and Robin, Tyrion and Daenerys, Brady and Belichick… At Paytronix, we love a good superhero/sidekick pairing. “Better Together” is definitely an unofficial motto for our company.

So when we released our Paytronix and SpeedLine integration earlier this summer, it was a pretty special moment. New product capabilities always have us feeling jazzed—plus, there was cake!

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Topics: customer loyalty, gift cards, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, mobile ordering, Paytronix, Restaurant Marketing, restaurant marketing, restaurant technology, SpeedLine POS, Uncategorized

Why Both Consumers and Restaurants Love Gift Cards

Posted by Chris Allen on Mon, Nov 30, 2015 @ 07:11 AM

Both merchants and consumers love gift cards. For merchants, gift cards provide additional profits. For consumers, they are an easy gift for hard-to-please family and friends. Particularly as the holiday season approaches, restaurants should get their gift card processing programs in gear to prepare for increased traffic to their stores.

Holiday shoppers spent more than $31 billion on gift cards in 2014. The average person spent about $170 on gift cards during the 2014 holiday season.(1) No matter what type of food they serve, restaurant owners and customers can benefit from a gift card program.

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Topics: Customer Service, Dine In, Enterprise, gift cards, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, mercury, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, SpeedLine Customers, SpeedLine user

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