On Point: the restaurant technology blog

Drive Delivery Profit and Efficiency Part 3: Visual Analytics

Posted by Elizabeth Kelly on Wed, Sep 26, 2018 @ 08:09 AM

How well do you understand your delivery business? Orders are dispatched out the door, but without direct customer feedback, do you really know if your deliveries are on time?

An analysis of data over time can uncover issues that may be impacting your business. But it can be difficult to look at a spreadsheet of numbers and intuitively understand what the numbers mean. Visual analytics software is different. A solution like LiveMaps can give you a different view of delivery performance.

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Topics: visual display, LiveMaps, heat maps, mapping, restaurant delivery operations, restaurant delivery, pizza delivery, Delivery, delivery

Heat Maps: Using Delivery Data to Understand Your Market

Posted by Elizabeth Kelly on Thu, Mar 15, 2018 @ 09:03 AM

How much do you know about your delivery area and customers? What neighborhoods order most frequently? Which menu items are most popular?

Delivery restaurants have an advantage over other restaurant concepts: a ton of customer data that can help you define and target effective marketing promotions. To order for delivery, your customers need to supply three main pieces of information: their address, name, and order. If customers order online, chances are you also have their phone number and email address.  

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Topics: heat maps, Insights and Best Practices, Restaurant Management, Restaurant Marketing, restaurant marketing, restaurant technology

Restaurant Operations: Which POS Reports Matter Most?

Posted by Jennifer Wiebe on Mon, Sep 14, 2015 @ 09:09 AM

How do you use your point of sale reports to monitor daily restaurant operations?

POS reports provide alerts to problems in the restaurant and new insight into opportunities to improve efficiency and increase sales. Most POS systems let you tap into a wide range of reports to find answers to specific questions. In the SpeedLine POS back office, for instance, the number of reports is approaching the triple digits—clearly more than any operator has time for.

So where do you start?

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Topics: Customer Service, Database Marketing, delivery, heat maps, How-to, Insights and Best Practices, pizza POS, point of sale, restaurant, Restaurant Management, restaurant management, restaurant marketing, restaurant POS, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, Uncategorized

Restaurant Marketing: Watch Your Sales Sizzle With Heat Maps

Posted by Tricia Hoy on Thu, Jul 30, 2015 @ 08:07 AM

Did you know you can increase your sales using your existing customer database?  There are many benefits in developing a marketing campaign using your current client information that can be cost effective, target specific audiences, and send tailored marketing messages.

SpeedLine POS can provide you with a visual insight into customer purchase trends and history using color-coded customer data heat maps that represent your regions and zones which can help you to achieve these goals and drive sales in your restaurant.

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Topics: customer data, Database Marketing, delivery zones, heat maps, How-to, Insights and Best Practices, pizza POS, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine Customers, SpeedLine POS, SpeedLine users, Uncategorized

New Insight into Sales and Delivery Performance: Customer Data Heat Maps

Posted by Tricia Hoy on Wed, Jul 09, 2014 @ 14:07 PM

One advantage of a delivery POS system is reporting that gives you insight into your delivery operation and helps you target marketing efforts. SpeedLine LiveMaps takes customer and delivery performance reporting to a new level, with color-coded heat maps.

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Topics: customer data, delivery, heat maps, Industry Experts, insight, performance, SpeedLine POS News

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