On Point: the restaurant technology blog

Restaurant Marketing: 5 Ways to Boost Restaurant Sales

Posted by Tricia Hoy on Wed, Apr 26, 2017 @ 09:04 AM

In the restaurant business, selling your service can be as important as selling your goods. Sure, you make great pizzas—but what are your out-the-door and delivery times? Is the pizza arriving to the customer hot? And your staff: how do they measure up?

No matter how great the food is, every restaurant has room for improvement, both in customer service and in bolstering sales.

Let’s take a closer look at 5 things you can use to market your service and your food while boosting profits:

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Topics: contests, customer loyalty, Customer Service, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, point of sale, Restaurant Management, Restaurant Marketing, restaurant marketing, social media marketing, SpeedLine POS, SpeedLine user, upselling

Best Restaurant Technology Blog Posts of 2016: The On Point top 10

Posted by Tricia Hoy on Wed, Jan 04, 2017 @ 09:01 AM

Looking back, 2016 was an amazing year for innovation in restaurant technology. EMV rollouts and a range of new digital payment options drove major changes in payment processing for many restaurant brands. Online ordering continued to grow at an exponential rate. And we’ve seen a range of new developments in delivery—from third-party services to delivery by drone.

The top 10 most popular 2016 On Point posts offered insights into ways you can leverage restaurant technology (and the point of sale system in particular) to streamline operations and boost restaurant profit.

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Topics: Credit Cards, customer loyalty, Delivery, employee management, Enterprise, How-to, Industry Experts, Insights and Best Practices, Inventory, Listening to your Customers, loss prevention, menu management, online ordering, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, Restaurant Technology, SpeedLine Customers, SpeedLine user, Uncategorized

Restaurant Marketing: Script Upselling to Increase Revenue

Posted by Jennifer Wiebe on Wed, Dec 21, 2016 @ 09:12 AM

Winning new customers can be an expensive and time consuming venture. We understand how much more money and time it takes to win new customers. In this post, we’re focusing on how you can increase revenue by boosting add-on sales.

Upselling is all about increasing overall revenue by boosting the size of each order. To make it easy for staff to upsell consistently, build automatic suggestive selling prompts into your POS order screens.  

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Topics: customer loyalty, Customer Service, employee management, Enterprise, food costs, How-to, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, Restaurant Marketing, restaurant marketing, upselling

Six Ways to Automate Your Menu

Posted by Lisa Siddons on Wed, Nov 02, 2016 @ 07:11 AM

Whether you operate a single restaurant, or a large chain with regional differences, automating these key functions in your POS menu can improve your operation. It can increase order-taking speed and accuracy, simplify administration, and improve customer service.

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Topics: Customer Service, Enterprise, How-to, Industry Experts, Insights and Best Practices, menu management, menu pricing, pizza POS, Restaurant Management, restaurant management, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS

Restaurant Marketing: Write Menu Copy That Sells

Posted by Guest Contributor on Wed, Oct 19, 2016 @ 07:10 AM

How much thought do you put into writing menu copy? Do you have a distinct approach to the layout and menu descriptions? Or do you wing it, listing the ingredients after the name of each selection?

A great menu conveys the personality of your brand, and appeals to the imaginations of your guests. Hit the right note, and you’ll reap the rewards in increased sales.

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Topics: Dine In, Enterprise, How-to, Industry Experts, Insights and Best Practices, menu copy, menu descriptions, menu management, menu pricing, pizza POS, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine POS

The True Cost of Cheese: Tracking Stock on Hand

Posted by Tricia Hoy on Thu, Jul 14, 2016 @ 14:07 PM

What is the first ingredient that comes to mind when you hear the word pizza? Dollars to doughnuts, or should I say pizza wheels, it’s cheese. Although mozzarella continues to be the mainstay for pizza, the pizza industry has seen a rise in new favorites. Here are a few to tease your taste buds:

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Topics: food cost, How-to, Industry Experts, Insights and Best Practices, Inventory, menu management, pizza POS, POS choice, Restaurant Management, restaurant management, restaurant POS, restaurant technology, SpeedLine Customers, Theft and Security

The Secrets of Pizza & Delivery POS

Posted by Jennifer Wiebe on Thu, Jun 09, 2016 @ 07:06 AM

There is no shortage of POS systems on the market. New vendors pop up every year, and more go out of business. But only a few of the restaurant POS systems on the market have the capacity to handle the unique requirements of a pizza and delivery operation.

Unfortunately, the difference between features on a checklist and wheels to the road capability in a working restaurant system may not be apparent until the system is in place—and failing.

As a result, it’s easy to choose unwisely, and too many restaurant operators learn the hard way.

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Topics: Customer Service, food cost, How-to, Industry Experts, Insights and Best Practices, Inventory, menu management, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Avoiding Menu Bloat: The Bottom-Line Value of a Lean, Mean Menu

Posted by Jennifer Wiebe on Mon, Feb 29, 2016 @ 07:02 AM

Falling into the trap of adding more items to your menu for variety alone can be damaging to your bottom line. The trouble with big menus is that unprofitable items can lurk unnoticed.

Menu items that aren’t moving cost you money every day in stocking, storage, and potentially spoiled ingredients. Not only that, but a bloated menu can slow down customer decision making and decrease kitchen efficiency.

Let’s break that down.

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Topics: Customer Service, food cost, food costs, How-to, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, Restaurant Technology, Services, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Customer of the Month: Spencer Groeneweg, Pizza Ranch, Sioux Center

Posted by Tricia Hoy on Mon, Feb 22, 2016 @ 07:02 AM

Founded in 1981 by Adrie Groeneweg in Hull, Iowa, Pizza Ranch is saddling up for the future, giving every guest a legendary experience at over 180 locations in 13 states across the mid-Western US.  Pizza Ranch is known by their customers for their “It’s Our Famous, Buffet Your Way” which boasts a wide variety of tasty options including: pizza, chicken, potatoes, salads, and delectable desserts.

Back at the Sioux Center Ranch, we had a chance to meet with the manager, Spencer Groeneweg, to learn what makes Pizza Ranch stand out. “A big thing that sets us apart is our culture, and how our vision and mission statements points to a bigger cause than Pizza Ranch.” says Groeneweg.  Integral to the communities they serve, Pizza Ranch’s Community Impact Fundraising Events make it easy for local schools and charities to raise money by having their members come in and help serve the guests, earning a percentage of the sales and/or donations from the evening. On a global scale, Pizza Ranch also makes an impact with their Coffee Partnership Program, assisting schools in Southern Ethiopia.

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Topics: buffet planning, Customer Service, Dine In, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, pizza POS, Pizza Ranch, point of sale, Restaurant Management, restaurant management, restaurant POS, Restaurant POS Case Studies, SpeedLine Customers, SpeedLine POS, SpeedLine user of the month, Uncategorized

How to Convert Online Visitors Into In-Store Customers

Posted by Marvin Doerfler on Thu, Feb 18, 2016 @ 07:02 AM

A restaurant is nothing without paying customers. No matter how delicious your dishes, or how attractive the menu that lists them, you won't stay open unless you give strangers a reason to walk inside and place an order. Marketing is the best way to do that, and in the fast-paced, tech-savvy restaurant industry, digital marketing is mandatory. However, it's important to make sure your online efforts actually translate into offline business.

The following tips and tricks are effective ways to harness the true potential of your restaurant's online presence. Discuss them with your staff, integrate them into your marketing strategies, and see how many tables you can fill with a little extra online effort.

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Topics: customer loyalty, Customer Service, Dine In, employee management, Enterprise, food cost, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant technology, SpeedLine Customers, The Menu Shoppe, Uncategorized

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