On Point: the restaurant technology blog

Restaurant Marketing: Script Upselling to Increase Revenue

Posted by Jennifer Wiebe on Wed, Dec 21, 2016 @ 09:12 AM

Winning new customers can be an expensive and time consuming venture. We understand how much more money and time it takes to win new customers. In this post, we’re focusing on how you can increase revenue by boosting add-on sales.

Upselling is all about increasing overall revenue by boosting the size of each order. To make it easy for staff to upsell consistently, build automatic suggestive selling prompts into your POS order screens.  

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Topics: customer loyalty, Customer Service, employee management, Enterprise, food costs, How-to, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, Restaurant Marketing, restaurant marketing, upselling

Six Ways to Automate Your Menu

Posted by Lisa Siddons on Wed, Nov 02, 2016 @ 07:11 AM

Whether you operate a single restaurant, or a large chain with regional differences, automating these key functions in your POS menu can improve your operation. It can increase order-taking speed and accuracy, simplify administration, and improve customer service.

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Topics: Customer Service, Enterprise, How-to, Industry Experts, Insights and Best Practices, menu management, menu pricing, pizza POS, Restaurant Management, restaurant management, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS

Restaurant Marketing: Write Menu Copy That Sells

Posted by Guest Contributor on Wed, Oct 19, 2016 @ 07:10 AM

How much thought do you put into writing menu copy? Do you have a distinct approach to the layout and menu descriptions? Or do you wing it, listing the ingredients after the name of each selection?

A great menu conveys the personality of your brand, and appeals to the imaginations of your guests. Hit the right note, and you’ll reap the rewards in increased sales.

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Topics: Dine In, Enterprise, How-to, Industry Experts, Insights and Best Practices, menu copy, menu descriptions, menu management, menu pricing, pizza POS, restaurant management, Restaurant Marketing, restaurant marketing, SpeedLine POS

The Secrets of Pizza & Delivery POS

Posted by Jennifer Wiebe on Thu, Jun 09, 2016 @ 07:06 AM

There is no shortage of POS systems on the market. New vendors pop up every year, and more go out of business. But only a few of the restaurant POS systems on the market have the capacity to handle the unique requirements of a pizza and delivery operation.

Unfortunately, the difference between features on a checklist and wheels to the road capability in a working restaurant system may not be apparent until the system is in place—and failing.

As a result, it’s easy to choose unwisely, and too many restaurant operators learn the hard way.

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Topics: Customer Service, food cost, How-to, Industry Experts, Insights and Best Practices, Inventory, menu management, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, restaurant technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

5 POS Reports You can Use to Increase Pizzeria Sales and Profit

Posted by Tricia Hoy on Thu, Apr 07, 2016 @ 17:04 PM

Do you know how your restaurant sales compare day to day? As a restaurant owner, you are always monitoring operations to decrease expenses and increase profit. Beyond order entry, your point of sale system provides detailed reporting of inventory, sales, marketing, and labor performance—which all have a direct impact on profit.

By reviewing POS reports, you can get the financial facts and make informed decisions to streamline operations and increase profit.  Pedro Galetti of Mozzarella de Bufala describes the impact in his pizzerias: “With SpeedLine, I can generate reports, I can do my schedules in store manager, I can control—really control—the stores,” says Galetti.

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Topics: Customer Service, Database Marketing, Enterprise, food costs, How-to, Insights and Best Practices, Inventory, menu pricing, pizza POS, point of sale, POS reports, Restaurant Management, restaurant management, Restaurant Technology, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

Avoiding Menu Bloat: The Bottom-Line Value of a Lean, Mean Menu

Posted by Jennifer Wiebe on Mon, Feb 29, 2016 @ 07:02 AM

Falling into the trap of adding more items to your menu for variety alone can be damaging to your bottom line. The trouble with big menus is that unprofitable items can lurk unnoticed.

Menu items that aren’t moving cost you money every day in stocking, storage, and potentially spoiled ingredients. Not only that, but a bloated menu can slow down customer decision making and decrease kitchen efficiency.

Let’s break that down.

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Topics: Customer Service, food cost, food costs, How-to, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, restaurant POS, Restaurant Technology, Services, SpeedLine Customers, SpeedLine POS, SpeedLine user, Uncategorized

How to Convert Online Visitors Into In-Store Customers

Posted by Marvin Doerfler on Thu, Feb 18, 2016 @ 07:02 AM

A restaurant is nothing without paying customers. No matter how delicious your dishes, or how attractive the menu that lists them, you won't stay open unless you give strangers a reason to walk inside and place an order. Marketing is the best way to do that, and in the fast-paced, tech-savvy restaurant industry, digital marketing is mandatory. However, it's important to make sure your online efforts actually translate into offline business.

The following tips and tricks are effective ways to harness the true potential of your restaurant's online presence. Discuss them with your staff, integrate them into your marketing strategies, and see how many tables you can fill with a little extra online effort.

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Topics: customer loyalty, Customer Service, Dine In, employee management, Enterprise, food cost, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, pizza POS, point of sale, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant technology, SpeedLine Customers, The Menu Shoppe, Uncategorized

Menu Labeling: Will you be ready for the new Dec. 1 deadline?

Posted by Jennifer Wiebe on Thu, Feb 04, 2016 @ 09:02 AM

The Food and Drug Administration menu-labeling regulations for chain restaurants, originally slated to take effect late last year, are now slated to take effect December 1.

In the FDA’s own words, the regulations address an epidemic:

More than two thirds of adults and about a third of children in the United States are overweight or obese. Overconsumption of calories is one of the primary risk factors for overweight and obesity. About half of consumers' annual food dollars are spent on, and a third of total calories come from, foods prepared outside the home, including foods from restaurants and similar retail food establishments. Many people do not know, or underestimate, the calorie and nutrient content of these foods.

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Topics: food costs, How-to, Industry Experts, Insights and Best Practices, menu labeling, menu management, menu pricing, point of sale, Restaurant Management, restaurant marketing, Restaurant Technology, SpeedLine Customers, SpeedLine user, SpeedLine user of the month

Make that a Meal: Combo Deal Ordering Made Easy

Posted by Lisa Siddons on Thu, Jan 28, 2016 @ 07:01 AM

Meal deals are popular with restaurant operators and customers alike, for some good reasons:

  • They let you group high-margin items to increase profit.
  • Customer perceive them as high value, so they are attractive to bargain-seekers—even without a significant discount attached.
  • They’re convenient and easy for customers to order, so they improve customer service while increasing order size.
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Topics: combo deal, customer loyalty, How-to, Industry Experts, Insights and Best Practices, Listening to your Customers, menu management, menu pricing, point of sale, POS choice, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, restaurant technology, SpeedLine POS, SpeedLine user, value meal

2015 In Review: Top 10 Restaurant Technology Posts

Posted by Tricia Hoy on Thu, Dec 31, 2015 @ 08:12 AM

Do you follow On Point: The Restaurant Technology Blog? As we wrap the year, the On Point editorial team invites you to catch up on the top 10 posts of 2015.

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Topics: Catering, Credit Cards, customer data, customer loyalty, Customer Service, Delivery, delivery fees, delivery zones, employee management, Enterprise, How-to, Industry Experts, Insights and Best Practices, Inventory, Listening to your Customers, menu management, menu pricing, online ordering, pizza POS, point of sale, POS choice, restaurant, Restaurant Management, restaurant management, Restaurant Marketing, restaurant marketing, restaurant POS, Restaurant POS Case Studies, restaurant POS security, Restaurant Security and PCI, Restaurant Technology, restaurant technology, school lunch programs, SpeedLine Customers, SpeedLine POS, SpeedLine user, SpeedLine users, top 10 posts, Uncategorized

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